Advertising Media

To view the full text of these dissertations and theses, open the database DISSERTATIONS & THESES and do an AUTHOR search, using the author's name exactly as it is given in this bibliography. (You can copy the author's name and paste it into the search box.) Full text is only available to Illinois State University students, faculty, and staff.

Unless otherwise noted, all publications are Ph.D. dissertaions.

Direct-to-Consumer Advertising

African Americans' responses to direct-to-consumer advertising of prescription drugs. Yang, Yi. 196 pages. The University of Tennessee Health Science Center; 2004.

Attitudes and behaviors of human services students associated with direct-to-consumer advertising (DTCA) of prescription drugs. Yaros, Ann Marie. 102 pages. Northcentral University; 2007.

Constructing trust through words and images: An analysis of pharmaceutical direct-to-consumer advertising messages. Clarke, C. B. (Katie). 167 pages. Illinois: Benedictine University; 2005.

Conventional direct mailing versus variable data, personalized printing: A comparative analysis of cost-per-response effectiveness. Gilbert, Edwin Dean. 83 pages. [Ed.D. dissertation] Clemson University; 2003.

"Ding dong! Avon calling!": Gender, business, and door-to-door selling, 1890--1955. Manko, Katina Lee. 313 pages. University of Delaware; 2001.

Direct mail advertising to Hispanics: The influence of acculturation on attitude toward the ad. Graham, Kenneth Wilson. 112 pages. [M.S. thesis] Oklahoma State University; 2005.

Direct marketing and customer differentiation. Sherwin, Nicholas David. 132 pages. [D.B.A.] University of Phoenix; 2007.

Direct-to-consumer advertising: Challenging health protection in Canada. Paynter, Martha Jane. 126 pages. [M.D.E. thesis] Dalhousie University (Canada); 2004.

Direct-to-consumer advertising of genetic tests expands the role of obstetrician-gynecologists. Gill, Carrie F. 33 pages. [M.S. thesis] University of Cincinnati; 2004.

Direct-to-consumer advertising of prescription drugs: Effects on prescribing and policy implications. Mintzes, Barbara. 451 pages. The University of British Columbia; 2003.

Direct-to-consumer (DTC) advertising of prescription medications on the World Wide Web: Assessing the communication of risks and benefits. Vigilante, William John, Jr. 341 pages. North Carolina State University; 2001.

Direct-to-consumer advertising: Unethical or just good business? Durdon, Kathi. 89 pages. [M.A. thesis] State University of New York Empire State College; 2005.

Direct-to-consumer pharmaceutical advertising: Context and meaning in older women's lives. Sayre, Judith Jopling. 167 pages. University of Florida; 2003.

Direct-to-consumer promotion of prescription drugs: The case of COX- 2 inhibitors. Teleki, Stephanie Ilona Shipley. 320 pages. California: University of California, Los Angeles; 2002.

The effect of direct-to-consumer advertising on prescription drug use among the insured. Hansen, Richard Aaron. 268 pages. University of Minnesota; 2003.

Effect of varying levels of risk information on the perceived credibility of direct-to-consumer prescription drug advertising: The moderating role of need-for-cognition, involvement, and dogmatism. Fosu, Ignatius Kwateng. 75 pages. The University of Alabama; 2005.

The effects of pharmaceutical direct-to-consumer advertising on physician- patient interaction. Lewin, Benjamin A. 112 pages. Arizona State University; 2005.

An empirical examination of factors affecting adoption of an online direct sales channel by small and medium-sized enterprises. Li, Xiaolin. 142 pages. Kent State University; 2008.

Empowered to consume: Direct-to-consumer advertising and pharmaceutical governance. Ronald, Lorna M. 514 pages. Rensselaer Polytechnic Institute; 2006.

Essays in sales compensation and direct marketing. Steenburgh, Thomas Jay. 119 pages. Yale University; 2004.

Essays on direct-to-consumer advertising. Yang, Hae Kyung. 112 pages. Cornell University; 2007.

Evaluation of factors related to prescription drug expenditures, prescribing trends and physician visits: The role of direct-to-consumer advertising expenditures, demographics, and health insurance coverage. Nair, Radhika Anantharaman. 564 pages. The University of Texas at Austin; 2005.

Examining physician attitudes regarding direct-to-consumer advertising of prescription drugs. Presley, Stacy E. 42 pages. [M.A. thesis] University of Houston-Clear Lake; 2002.

Examining the educational potential of direct-to-consumer prescription drug advertising. Kaphingst, Kimberly Anne. [S.D. dissertation] Harvard University; 2003.

An exploratory study of consumer, community pharmacist, and physician attitudes and comprehension of direct-to-consumer prescription drug advertising. Stavchansky, Liza Esther. 239 pages. The University of Texas at Austin; 2000.

Factors affecting consumers' responses to Direct-to-Consumer advertising. Schueler, Kirk R. 119 pages. University of Michigan; 2008.

How consumers experience direct-to-consumer prescription drug advertising: A meaning-based approach. Dunn, Tracy Harrell. 230 pages. University of South Carolina; 2003.

The impact of Canadian direct-to-consumer prescription medicine advertising on prescription volume. Stubbs, Kristian A. 123 pages. [M.Sc. thesis] Concordia University (Canada); 2002.

Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent. Nikam, Prashant Tukaram. 159 pages. The Ohio State University; 2003.

Measuring the impact of direct-to-consumer pharmaceutical advertising messages. Fisher, Stacey Ann. 75 pages. [M.A. thesis] University of South Alabama; 2004.

New marketing strategy: Influence of direct-to-consumer advertising on physician prescribing practices in Fresno and Madera Counties of central California. Douglas, Anthony. 80 pages. [M.P.H. thesis] California State University, Fresno; 2003.

Perceived effects, mediating influences, and behavioral outcomes of direct-to-consumer prescription drug advertising: Applying the third-person effect framework. Huh, Jisu. University of Georgia; 2003.

A social cognitive rationale for consumers' communication behavior in response to direct-to-consumer prescription drug advertising. Young, Henry Nolan. 107 pages. University of Florida; 2002.

A study of direct-to-consumer television advertising for prescription medications and consumer acceptance, perception, and behavior. Khanfar, Nail M. 180 pages. University of Louisiana at Monroe; 2005.

A study of the relationship of direct-to-consumer advertising to epidemiologic indices. Zachry, Woodie Moore, III. 291 pages. The University of Texas at Austin; 2000.

The Viagra juggernaut: An analysis of the "rock star" of the prescription drug world's direct-to-consumer (DTC) advertising, mega-brand status, and cultural iconicity. Catalano, Charles Stephen. 255 pages. Purdue University; 2008.

Electronic / Internet Advertising

Achieving superior results from the mature market through e-marketing planning. Tehrani, Majid Nik. 87 pages. Northcentral University; 2008.

The added-value of online word-of-mouth (eWOM) to advertising in new product adoption: An empirical analysis of the movie industry. Sussan, Fiona. 120 pages. City University of New York; 2005.

Advertising and the Internet. Walker, Quaquilla Rhea. 180 pages. Northwestern University; 2002.

Arriving at a systems paradigm: Measuring and managing the complexity of organizations and consumers online. Vijayasri, Vandana. 221 pages. Syracuse University; 2001.

Attitude toward the online advertising format: A reexamination of the attitude toward the ad model in an online advertising context. Burns, Kelli Suzanne. 266 pages. University of Florida; 2003.

Banner advertising on the Internet and perceptions of advertising practitioners. Chansawat, Sawanya. 100 pages. [M.A. thesis] California State University, Fresno; 2002.

Brand awareness of virtual advertising in sport. Tsuji, Yosuke. 191 pages. Texas A&M University; 2007.

Building effective pharmaceutical product websites: Assessing media and interactivity effects in pharmaceutical promotion. Sewak, Saurabh Shripad. 142 pages. The University of Mississippi; 2002.

Children reading commercial messages on the Internet: Web sites that merge education, information, entertainment, and advertising. Morrison, Kathryn Lynn. 171 pages. [Ed.D. dissertation] University of California, Los Angeles; 2003.

Children's cognitive processing of Internet advertising. McIlrath, Mary. 229 pages. University of California, Santa Barbara; 2006.

Children's understanding of advertising in two media: Television and the Internet. Curran, Catharine Mary. 194 pages. New Mexico State University; 2000.

Consumer and firm behavior in advertising-supported Internet markets. Goldfarb, Avi Craig. 222 pages. Northwestern University; 2002.

Consumer response to online pop-up advertising and privacy: An exploratory study. Bhokthavi, Aunchalee. 178 pages. [M.A. thesis] California State University, Fresno; 2003.

Decision models for wireless advertising. Tripathi, Arvind Kumar. 124 pages. The University of Connecticut; 2003.

The digital challenge to the public interest: A policy analysis of the regulation of virtual advertising in the European Union. Kaschuba, Christian. 212 pages. University of Washington; 2002.

Direct-to-consumer (DTC) advertising of prescription medications on the World Wide Web: Assessing the communication of risks and benefits. Vigilante, William John, Jr. 341 pages. North Carolina State University; 2001.

Discrete negative emotions generated in an interactive advertisement: An exploration of control as a medium effect. Villegas, Jorge. 233 pages. The University of Texas at Austin; 2002.

The effect of interactivity on comprehension and persuasion of interactive advertising. Macias, Wendy Ann Martin. 236 pages. The University of Texas at Austin; 2000.

Effective banner advertising strategy on the World Wide Web. Lee, So-Young. 165 pages. [M.A. thesis ] California State University, Fresno; 2001.

Effective design of advertisement in handheld devices. Park, Taezoon. 233 pages. Purdue University; 2008.

Effective use of customized incentives for trust-building in the online financial industry. Cho, Joungill. 197 pages. The University of Texas at Austin; 2000.

The effects and the information-processing model of the TV-Web synergy. Chang, Yuhmiin. 109 pages. University of Missouri - Columbia; 2001.

The effects of banner ad size and time cost on brand attitude and click- through. Ahn, Euijin. 87 pages. Michigan State University; 2001.

The effects of interactivity on Web campaigning in Taiwan's 2000 presidential election. Wang, Tai-Li. 213 pages. The University of Texas at Austin; 2000.

The effects of mobile advertising formats. Kim, Jung hwean. 61 pages. [M.A. thesis] Michigan State University; 2005.

The effects of preattention in an online advertising context: A neuroscience perspective. Milosavljevic, Milica. 129 pages. Florida Atlantic University; 2007.

Effects of presence on the effectiveness of web site advertising. Choi, Yung Kyun. 121 pages. Michigan State University; 2000.

Effects of Website context relevance on banner advertisement effectiveness. Jeong, Yongick. 68 pages. [M.A. thesis] California State University, Fullerton; 2003.

Emerging issues in e-commerce: Security, advertising, and personalization. Liu, Dengpan. 153 pages. The University of Texas at Dallas; 2006.

An empirical study of ad-evoked mood on attitude toward the Web advertisement (AAD) in the hypermedia computer-mediated environments (HCMES). Tung, Wei. 297 pages; [D.B.A. dissertation]. Mississippi State University; 2000.

An empirical study of Hall and Hofstede's cultural values: A content analysis of Internet advertising in Korea and the United States. An, Daechun. 195 pages. University of South Carolina; 2003.

E-patients characteristics and behaviors for E-health netvertising. Al-Roomi Al-Nuwaeer, Samar. 212 pages. Howard University; 2004.

Essays on Internet markets and information goods. Hu, Yu (Jeffrey). Massachusetts Institute of Technology; 2005.

Essays on pricing, e-commerce and advertising. Loginova, Oksana. 121 pages. Duke University; 2005.

Essays on pricing in e-commerce: Dynamic pricing and performance based pricing. Asdemir, Kursad. 171 pages. The University of Texas at Dallas; 2004.

Essays on search, search engine and search-based advertising. Yu, Liang. 81 pages. Purdue University; 2005.

Evaluation of advertising devices for corporate Web sites targeting young adults. Manmin, Prichaya. 83 pages. [M.A. thesis] California State University, Fresno; 2002.

An evaluation on how keyword advertising affects Google search results. Fidali, Tasnim. 62 pages. [M.S. thesis] San Jose State University; 2006.

Examination of Internet marketing relative to traditional promotion in the development of Web site traffic. Mark, John L. 160 pages. Capella University (MN); 2003.

Gender and Internet advertising: Differences in the ways males and females engage with and perceive Internet advertising. McMahan, Carolynn Anne. 200 pages. The University of Tennessee; 2005.

"The globe is now officially open for business!": The advertising of cyberspace. Globalization and the politics of cyberculture. Warrier, Vinu Govind. 207 pages. [M.A. thesis] Concordia University (Canada); 2002.

The impact of online sponsored search advertising on consumer and seller strategies. Animesh. 143 pages. University of Maryland, College Park; 2007.

Integrated marketing on the Internet: Congruency effects of banner advertisements and Websites. Newman, Eric John. 114 pages. Washington State University; 2001.

Interactivity and its implications for consumer behavior. Liu, Yuping. 145 pages. Rutgers The State University of New Jersey - Newark; 2002.

Internet advertising: A selectivity model approach to analyzing gender differences in information processing. Wolin, Lori D. 226 pages. Florida Atlantic University; 2001.

Internet advertising: The Internet as a commercial mass medium. McGhie, Ross. 249 pages. [M.A. thesis] Carleton University (Canada); 2004.

Internet as a push-and-pull advertising medium: Assessing Internet users' beliefs about and attitudes toward pop-up advertisements and search-engine sponsored links. Yuan, Xingpu. 233 pages. Southern Illinois University at Carbondale; 2006.

Internet uses and gratifications: A structural equation model of global interactive advertising. Ko, Hanjun. 212 pages. University of Florida; 2002.

Journalistic and third-party scrutiny of political ads on television and the Web: An experimental study. Mills, Lisa. 167 pages. University of Florida; 2005.

Market orientation and the use of Internet as a relationship marketing tool in service industries. Sum, Ka-Man. 332 pages. Hong Kong Polytechnic University (Hong Kong); 2007.

Measuring Web advertising effectiveness in China: An empirical investigation. Gong, Wen. 207 pages. The George Washington University; 2001.

Mimetic behavior as a response to social uncertainty: The rise of Internet advertising in manufacturing versus service industries. Johnson, LuAnne Roforth. 132 pages. University of Minnesota; 2007.

Non-intrusive click-through advertisements: A study of perceptions and uses by Internet consumers. Aspray, Kristen. 65 pages. [M.A. thesis] California State University, Fullerton; 2006.

Optimal positioning of Web page banner advertisements: An extension of hemispheric processing theory. Goodrich, Kendall. 86 pages. Florida Atlantic University; 2007.

Preattentive processing of Web advertising. Yoo, Chan Yun. 207 pages. The University of Texas at Austin; 2005.

Pricing, advertising, and direct retailing on the Internet. Yan, Ruiliang. 93 pages. The University of Wisconsin - Milwaukee; 2006.

Privacy protection and advertising in a networked world. Aggarwal, Gagan. 123 pages. Stanford University; 2005.

Processing advertisements on the Web: The effects of animation and arousing content on orienting, arousal, encoding, and storage. Chung, Yongkuk. 120 pages. Indiana University; 2005.

Product differentiation in electronic markets. Jing, Bing. 107 pages. The University of Rochester; 2001.

The role of hyperlinks and personal motivation on consumers' perceptions and behaviors in Web ads. Chung, Hwiman. 197 pages. The University of North Carolina at Chapel Hill; 2001.

The role of perceived interactivity in interactive ad processing. Wu, Guohua Mark. 236 pages. The University of Texas at Austin; 2000.

Scheduling online advertisements using information retrieval and neural network/genetic algorithm based metaheuristics. Deane, Jason. 169 pages. University of Florida; 2006.

A semiotic content analysis and exegesis of World Wide Web advertising: A multi-methodological search for the legacy of early 20th century modern art movements and the contextual understanding of digital design. Pritchard, William Thomas. 194 pages. Bowling Green State University; 2000.

A study of on-line use and perceived effectiveness of compliance-gaining in health-related banner advertisements for senior citizens. Toon, Michelle Anne. 155 pages. University of North Texas; 2002.

Testing for a synergistic effect between online publicity and advertising in an integrated marketing communications context. Micu, Anca Cristina. 125 pages. University of Missouri - Columbia; 2005.

Three essays on Internet marketing. Trusov, Michael S. 151 pages. University of California, Los Angeles; 2007.

Three essays on paid search advertising. Rutz, Oliver J. 159 pages. University of California, Los Angeles; 2007.

To vary or not? The effects of ad variation on the Web. Lee, Sang Yeal. 112 pages. The Pennsylvania State University; 2004.

Topics in Internet advertising. Edelman, Benjamin Gordon. 92 pages. Harvard University; 2007.

Two essays on communication effects of Internet advertising. Fang, Xiang. 194 pages. University of Kansas; 2004.

Unconscious processing of Internet advertisements. Clark, Steven Philip. 96 pages. [M.Sc. thesis] University of Guelph (Canada); 2002.

Videostyle and webstyle in 2000: Comparing the gender differences of candidate presentations in political advertising and on the Internet. Banwart, Mary Christine. 363 pages. The University of Oklahoma; 2002.

Voluntary exposure to online advertising and informational content: Its predictors and outcomes. Kimelfeld, Yaakov M. 121 pages. The University of Connecticut; 2000.

Web campaigning and the 2000 presidential election: A new paradigm in political communication. Taha, Mustafa Hashim. 286 pages. Ohio University; 2001.

Web wars versus air wars: A comparison of televised and online political advertising in the 2004 United States presidential campaign. Postelnicu, Monica. 140 pages. University of Florida; 2006.

What is the Web-based interactive advertising (WIA) to consumers? Consumer's interpretation and interaction with WIA. Hwang, Jang-Sun. 250 pages. The University of Tennessee; 2003.

Print Advertising

Adolescent and adult female sexual objectification in magazine advertisements: 1982 and 2002. Allyn, Rachel. 125 pages. Alliant International University, San Francisco Bay; 2005.

Advertising and gender: Proposal, design and application of an analytical model for studying gender metaphors in print advertising in English. Velasco Sacristan, Maria Sol. 733 pages. [Dr. dissertation]. Universidad de Valladolid (Spain); 2002.

Advertising and the elderly: Do magazine ads continue to reinforce ageism? Aimetti, Jaymes Antonio. 44 pages; [M.A. thesis] University of Nevada, Las Vegas; 2000.

Advertising content and cultural consequences: A cross-cultural comparison of Taiwanese and United States magazine advertisements. Hsu, Chen-Hsing. 191 pages. The University of Utah; 2002.

Affective responses to images in print advertising: Affect integration in a simultaneous presentation context. Chowdhury, Rafi M. M. I. 137 pages. University of Alberta; 2006.

A buck well spent: Representations of American Indians in print advertising since 1890. Molholt, Stephanie. 269 pages. Arizona State University; 2008

Comprehension of print advertising: Does it mediate persuasive effects? Mott-Stenerson, Beth. 196 pages. New Mexico State University; 2005.

Consumer inferences of retail store quality from newspaper advertising. Lueder, Sandra Lynn. 247 pages. City University of New York; 2001.

The consumption of Otherness and preservation of self: Images of the West in Japanese teen magazine advertisements. Maynard, Michael L. 149 pages. Rutgers - The State University of New Jersey - New Brunswick; 2001.

Contemporary pseudo-events: An analysis of the advertising in "Wired" magazine. Schackman, Guy Joseph. 94 pages. [M.A. thesis] University of Nevada, Las Vegas; 2002.

A content analysis of advertising in magazines directed at United States and United Kingdom seniors. Smith, Ray Markham. 132 pages. Old Dominion University; 2000.

A content analysis of daily newspaper advertisements in Thailand before and after the 1997 economic crisis. Toommanon, Piangpen. 113 pages. The University of Southern Mississippi; 2003.

Discourse variation in American magazine advertisements. Kim, Maria. 162 pages. Indiana University; 2006.

Do you see what I see? A cross-cultural analysis of the social identity metaphor in visual print advertisements. Callow, Michael Adrian. 223 pages. City University of New York; 2000.

The effectiveness of print advertisements containing visual rhetorical devices. Minov, Denis. 94 pages. [M.S. thesis] San Jose State University; 2003.

Effects of model race/ethnicity on responses to print advertising: Do popular culture identification and prejudice make a difference? Hoon, William. 195 pages. Southern Illinois University at Carbondale; 2005.

The effects of print advertising and television commercials on teenagers. Tozzi, Isa. 95 pages. [M.A. thesis Concordia University (Canada); 2005.

The effects of salon patronage in relation to sex appeal in print advertisements. Morris, Sandra L. 97 pages. Capella University [MN]; 2006.

Explicating culture and its influence on magazine advertisements. Morris, Pamela Kay. 261 pages. Syracuse University; 2004.

False reflections: Appearance esteem attacks in advertising in "Cosmopolitan", "Working Woman", "GQ", and "Maxim". Trust, Rhonda Ilene. 93 pages; [M.A. thesis] Florida Atlantic University; 2001.

Female tourists, magazine advertisements and travel preferences. Denbok, Patricia. 390 pages. University of Waterloo (Canada); 2006.

The frequency of nonverbal images of gender and racial subordination in magazine advertisements.Young, Emma Lorraine. 37 pages. [M.S. thesis] Utah State University; 2003.

General and special interest magazine advertising and the Elaboration Likelihood Model: A comparative content analysis and investigation of the effects of differential route processing execution strategies. Szczepanski, Christopher Michael. 141 pages. State University of New York at Buffalo; 2006.

How elemental codes and modes of representation work to create meaning in contemporary print advertisements: A semiotic content analysis of advertisements appearing in the top circulated magazines of 2000. Heiligmann, Rodney Walker. 185 pages. Bowling Green State University; 2003.

Images of Hispanics in mainstream and ethnic magazine advertisements. Bowden, Rebecca F. 52 pages; [M.A. thesis] Michigan State University; 2003.

Images of women in tourism magazine advertising: A content analysis of advertising in "Travel + Leisure" magazine from 1969 to 1999. Bowen, Heather Elizabeth. 194 pages. Texas A&M University; 2002.

Imaging men, masculinity and fatherhood in magazine advertising: Ideological and hegemonic constructions of masculinity and fatherhood in magazine advertising (1960--2000). Gottschall, William Peter, Jr. 314 pages. Carleton University (Canada); 2008.

The impact of cultural and religious values on television and newspaper advertising content and appeal: A cross-cultural study of the United States and the Arab world. Kalliny, Morris A. 213 pages. The University of Texas - Pan American; 2005.

An investigation of low-literacy consumers' processing of written advertisements. Jae, Haeran. 303 pages. University of Kentucky; 2006.

Likeability of advertising appeals in anti-smoking print advertisements. Tremblay, Kelly. 115 pages. [M.A. thesis] California State University, Fullerton; 2003.

Magazine advertisements' influence on body-image satisfaction based on race, gender and socioeconomic status. Moody-Hall, Mia Nodeen. 105 pages. [M.A. thesis] Baylor University; 2001.

Marketing the television apparatus for American consumption: Producing meaning in contemporary magazine advertisements. Maskevich, Kimberly J. 87 pages. [M.A. thesis] Florida Atlantic University; 2006.

The more we know, the more we see: Context and culture in 1920s print advertising. Paul, Kimberly Ann. 342 pages. The University of Texas at Austin; 2001.

Mothers, militants, martyrs, and "M'm! M'm! Good!": Taming the New Woman. Campbell Soup advertising in "Good Housekeeping", 1905--1920. Liggett, Lori S. 343 pages. Bowling Green State University; 2006.

Portrayal of male power in advertisements: A comparison of men's and women's magazines. Jones, Patricia Ann. 141 pages. [M.Sc. thesis] University of Calgary; 2002.

Priming effects in incidental and intentional recall of text advertisements. Morton, Rachel Elisabeth Reynolds. pages; [M.Sc. thesis] University of Guelph; 2001.

Print antismoking advertising in China and short-term effects on adolescents. Kuang, Xiaodong. 204 pages. The University of Wisconsin - Madison; 2008.

"Real beauty" in advertising: Fab or fad? A content analysis of female images in magazine advertising. Reil, Kate. 91 pages. [M.A. thesis] University of Nevada, Reno; 2006.

Relationship of magazine advertisements to male body image and body shame. O'Pry, Amy Suzanne. 91 pages. Texas A&M University; 2003.

The role of involvement and incongruency in tourism print ads on attitude toward the ads. Singh, Neha. 149 pages. Temple University; 2007.

Selling silicon: The framing of microcomputers in magazines, 1973--1997. Kelly, Jean Patricia. 301 pages. Ohio University; 2003.

Selling the Internet: An analysis of advertisements for the Internet and related products in "Time" magazine, 1995--2000. Lee, Guiohk. 159 pages. The University of Tennessee; 2002.

Sex appeal in print advertising: The impact on female consumer purchase intention. Hawley, Patricia Marie. 43 pages. [M.B.A. thesis] Texas Woman's University; 2004.

Social context of sexual imagery in advertising: A comparison between Hispanics' and non-Hispanics' attitudes toward print ads. Kelsmark, Kevin Ann. 255 pages. [D.B.A.] Nova Southeastern University; 2007.

Sports drinks, print ads and endorsers: The impact of viewer skepticism on the meaning transfer process. Brand, Mark. 210 pages. TUI University; 2008.

Stereotypes in retail print advertising: The effects of gender and physical appearance on consumer perceptions. Allen, Charlotte Ann. 117 pages. University of North Texas; 2001.

Use of product-country image cues in magazine advertising: A content analysis. Dziedzic, Marek E. 179 pages. [M.B.A. thesis] Carleton University (Canada); 2007.

Viewing racism through magazine advertisements. Woods, Desrena Anta. 64 pages. [M.A. thesis] California State University, Dominguez Hills; 2000.

Where's the product? Implicit product omission in print advertisements. Dierks, Jessica Kate. 103 pages. [M.A. thesis California: California State University, Fullerton; 2005.

White backlash revisited: Consumer response to model's race in print advertisements. Schmid, Jill Diane. 103 pages.University of Washington; 2000.

World War II mobilization of women through magazine advertising: Intersections of gender, class and the state. Adkins Covert, Tawnya Jean. 263 pages. Purdue University; 2001.

Television and Radio Advertising

Advertising, consumer culture, youth cultures, and media technologies: A cultural-historical approach to MTV. Kim, Young Chan. 249 pages. University of Illinois at Urbana-Champaign; 2001.

Advertising in interactive television: How audiences' interactions with ads affect perceptions of programs and brands. Lee, Joo-Hyun. 195 pages. Michigan State University; 2003.

Advertising message strategies and executional devices in television commercials from award-winning "effective" campaigns from 1999 to 2004. Marshall, Stephen W.150 pages. University of Florida; 2006.

Age and gender stereotyping in television commercials. Waters, Susan E. 132 pages. The University of Kansas; 2006.

Alcohol advertising over the public airwaves: A study of radio station managers' clearance of alcohol-related advertisements. Borrell, A. Joseph, III. 201 pages. University of Pennsylvania; 2000.

As heard on TV: A critical cultural analysis of popular music in advertising. Klein, Bethany. 256 pages. University of Pennsylvania; 2006.

Children and television advertising: Effectiveness of spokes-characters. Shyam, Rashmi. 55 pages. [M.S. thesis] San Jose State University; 2003.

Children's understanding of advertising in two media: Television and the Internet. Curran, Catharine Mary. 194 pages. New Mexico State University; 2000.

College students' expectancies about and perceptions of drinking: Effects of gender, risk taking, identification with television characters, and exposure to beer commercials. Zwarun, Lara Gabrielle. 118 pages. University of California, Santa Barbara; 2002.

Communication of position in current national primetime brand advertising: A content analysis. Mezera, Chad Matthew. 310 pages. [M.S.J. thesis] West Virginia University; 2002.

Content analysis of political TV advertising spots in the 2004 presidential election. Lukaviciute, Inga. 81 pages. [M.A. thesis] California State University, Fresno; 2005.

A content analysis of television ads: Does current practice maximize cognitive processing? De Ros, Ky M. 153 pages. Indiana University; 2008.

Content of televised political advertising: A comparative analysis of the 2000 presidential campaigns. Liu, Ying Hui. 218 pages. The University of Southern Mississippi; 2002.

Determinants of the impact of new advertising formats of interactive digital television advertiser and consumer perspectives. Cauberghe, Veroline. 318 pages. Universiteit Antwerpen (Belgium); 2008.

Developing a stereotype index of gender role stereotypes in television advertising. Kim, Kwangok. 108 pages. Southern Illinois University at Carbondale; 2005.

Development and evaluation of a nutrition education intervention on Head Start parents' ability to mediate the impact of TV food advertising to their children. Hindin, Toby Jane. 227 pages. [Ed.D. dissertation] Columbia University Teachers College; 2001.

The effectiveness of the length of commercials in different types of television programs. Jeong, Yongick. 138 pages. The University of North Carolina at Chapel Hill; 2007.

The effects and the information-processing model of the TV-Web synergy. Chang, Yuhmiin. 109 pages. University of Missouri - Columbia; 2001.

The effects of negative political direct comparative television advertisements on voter evaluations and voting decisions of viewers. Naman, Marcelle Rathle. 79 pages. [M.A. thesis] University of South Alabama; 2000.

The effects of print advertising and television commercials on teenagers. Tozzi, Isa. 95 pages. [M.A. thesis Concordia University (Canada); 2005.

Essays on economic determinants of weight outcomes. Essay one: The effects of the Food Stamp Program and the minimum wage on obesity. Essay two: The effects of fast food television advertising on obesity. Kim, In Kyu. 77 pages. City University of New York; 2004.

Essays on the economics of informative advertising with applications to the television industry. Celik, Levent. 135 pages. University of Virginia; 2007.

Evaluation of smoking prevention television advertisements by middle school youth: Effects of gender, ethnicity, and grade level. Bongiorno, Anne Elizabeth Watson. 179 pages. Duquesne University School of Nursing; 2003.

Exposure to alcohol advertising on television and alcohol use among young adolescents. Grenard, Jerry L. 229 pages. University of Southern California; 2008.

A functional analysis of television advertising in congressional campaigns, 1980--2000. Brazeal, LeAnn Michelle. 140 pages. University of Missouri - Columbia; 2002.

Goal orientation, feature positive effect, and message framing: The persuasiveness of antismoking TV ads targeted at youths. Zhao, Guangzhi. 70 pages. University of California, Irvine; 2005.

Good for me or for us? A comparative content analysis of individualist and collectivist values and orientations in global and local television advertising in China. Zhang, Yuan. 103 pages. The University of North Carolina at Chapel Hill; 2004.

The green car: Television automobile advertising and the environmental attitudes of television viewers. Hughes, Will. 242 pages. University of Massachusetts Amherst; 2005.

Health and nutrition in television advertising. Wind, Elizabeth Schwebel. 172 pages. [Ed.D. dissertation] Columbia University Teachers College; 2005.

A healthy look at junk food: A content analysis on the health disclaimers featured in breakfast cereal commercials. Sahin, Volkan. 175 pages. Indiana University; 2008.

How humour in television commercials reflects and determines contemporary societal issues. Phillips, Dawn Faye. 208 pages. The University of Saskatchewan; 2001.

The impact of cultural and religious values on television and newspaper advertising content and appeal: A cross-cultural study of the United States and the Arab world. Kalliny, Morris A. 213 pages. The University of Texas - Pan American; 2005.

Innocent little 30-second tales: How children's food commercials normalize social alienation, violence, crime, and substance use. A content analysis of children's food commercials, 1987--1998. Howard, Sharon Ruth. 174 pages. University of California, Los Angeles; 2002.

Journalistic and third-party scrutiny of political ads on television and the Web: An experimental study. Mills, Lisa. 167 pages. University of Florida; 2005.

Just $10 a month: A television advertising campaign. Mumtaz, Danish Kasim. 103 pages. [M.A. thesis] University of North Texas; 2003.

The language of emotion in televised political advertising: Presidential spots, 1960--1996. O'Geary, James Steven. 148 pages. The University of Oklahoma; 2000.

Marketing American identity: The role of American classical music in television advertising. Love-Tulloch, Joanna K. 94 pages. [M.A. thesis.] University of Nevada, Reno; 2006.

Not all eyeballs are created equal: A structural equilibrium model of television advertisers, networks, and viewers. Wilbur, Kenneth Charles. 138 pages. University of Virginia; 2005.

The paradox of market segmentation: Differentiated messages and meanings in television advertising for African American and mainstream audiences. Hollerbach, Karie L. 230 pages. Southern Illinois University at Carbondale; 2004.

Parental attitudes toward children's television advertising: Comparative analysis of the United States, United Kingdom, Sweden, and New Zealand. Moore, Nana Lee. 158 pages. Capella University; 2007.

Priming obesity: Direct effects of television food advertising on eating behavior and food preferences. Harris, Jennifer Lee. 115 pages. Yale University; 2008.

Processes and outcomes in the creation of radio commercial advertising: A two-step qualitative analysis. Tiner, Richard H. 212 pages. Regent University; 2007.

The relationship between children's knowledge of persuasive intent and persuasion: The case of televised food marketing. Chernin, Ariel. 187 pages. University of Pennsylvania; 2007.

The role of inference formation in the critical comprehension of television advertisements. Langrehr, Donald Brian. 189 pages. The Florida State University; 2000.

Searching for implicit market prices for Korean broadcast advertising time: A hedonic approach. Yang, Myeng Ja. 124 pages. Michigan State University; 2007.

Television: The unhealthy persuasion? The relationship between depictions of food on television and college freshmen's weight gain. Dinu, Lucian F. 112 pages. The University of Alabama; 2005.

The timing of commercial breaks and music variety in the radio industry. Sweeting, Andrew Thomas. Massachusetts Institute of Technology; 2004.

A typology of aesthetic appeals for television advertisements. Brown, Lucy Maud. 263 pages. The University of Texas at Austin; 2000.

Use and effectiveness of humour in television advertising: A framework for the French market. Le Borgne-Lariviere, Marie. Open University (UK), 2007.

Videostyle and webstyle in 2000: Comparing the gender differences of candidate presentations in political advertising and on the Internet. Banwart, Mary Christine. 363 pages. The University of Oklahoma; 2002.

Web wars versus air wars: A comparison of televised and online political advertising in the 2004 United States presidential campaign. Postelnicu, Monica. 140 pages. University of Florida; 2006.

You've got personality: Effects of music in television advertisements on perceptions of product image. Gleba, Shelby. 47 pages. [M.A. thesis] California State University, Fullerton; 2006.

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Does it matter what people say about you: The impact of the content of buzz on firm performance. Pai, Seema. 110 pages. University of Southern California; 2008.

The effect of monetary incentives on consumer willingness to spread word of mouth: A test of Motivation Crowding Theory in the context of word of mouth marketing. Anghelcev, George. 145 pages. University of Minnesota; 2008.

The effects of electronic word-of-mouth systems (EWOMS) on the acceptance of recommendation. Yoon, Seong No. 123 pages. The University of Nebraska - Lincoln; 2008.

The effects of relational satisfaction, organizational reputation, and identification with company on customers' communication behaviors. Hong, Soo Yeon.  172 pages. Syracuse University; 2008.

Factors influencing consumers' trust perceptions of online product reviews: A study of the tourism and hospitality online product review systems. Racherla, Pradeep. 204 pages. Temple University; 2008.

From rumor to release: Leveraging social identification in marketing  strategy.  Thompson, Scott A. 182 pages. Arizona State University; 2009.

The influence of electronic word of mouth in an online travel community on travel decisions: A case study. Arsal, Irem. 266 pages. Clemson University; 2008.

Second-home owner attachment to a destination: A driver of tourism promotion. McLeod, John Brumby. 180 pages. University of Nevada, Las Vegas; 2008.

Some things are better left unsaid: How word of mouth influences the speaker. Moore, Sarah G. 77 pages. Duke University; 2009.

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