Cultural Aspects of Advertising

To view the full text of these dissertations and theses, open the database DISSERTATIONS & THESES and do an AUTHOR search, using the author's name exactly as it is given in this bibliography. (You can copy the author's name and paste it into the search box.) Full text is only available to Illinois State University students, faculty, and staff.

Unless otherwise noted, all publications are Ph.D. dissertaions.

Body Image / Personal Identity

The effect of personal identity on the persuasiveness of self-presentation ads. Sinclair, Janas E. 185 pages. University of Florida; 2000.

Effects of self-affirmation and individualistic-collectivistic appeals on open-mindedness and advertising effectiveness. Kohne, Mary Lou. 113 pages. University of Cincinnati; 2006.

The effects of social identification in the context of incidental ad exposure. Maldonado, Rachel Leona. 186 pages. Washington State University; 2001.

The effects of sport advertising on females' body images. Sabiston, Catherine Michelle. 129 pages. [M.H.K. thesis] University of Windsor (Canada); 2001.

False reflections: Appearance esteem attacks in advertising in "Cosmopolitan", "Working Woman", "GQ", and "Maxim". Trust, Rhonda Ilene. 93 pages; [M.A.] Florida Atlantic University; 2001.

How male consumers construct and negotiate their identities in the marketplace: Three essays. Tuncay, Linda Y. 340 pages. University of Illinois at Urbana-Champaign; 2005.

The impact of visceral influences on consumers' evaluation of weight loss advertising. Amos, Clinton L. 228 pages. University of North Texas; 2008.

The influence of advertisements of products aimed at appearance management on consumers' body image: Social comparison with media models. Lee, Yoon-Jung. 314 pages. The University of Wisconsin - Madison; 2001.

Investigating the role of personality in (sport) consumer behavior. Mahan, Joseph Edward, III. 191 pages. University of Maryland, College Park; 2008.

Magazine advertisements' influence on body-image satisfaction based on race, gender and socioeconomic status. Moody-Hall, Mia Nodeen. 105 pages. [M.A.] Baylor University; 2001.

My body/my playground: Seeking subjectivity beyond the objectification of advertising. Young, Kamuela Ann. 276 pages. University of Hawaii; 2002.

The 'new' male consumer: Appearance management product advertising and the male physical ideal in men's interest magazines from 1965--2005. McGrath, Matthew D. 118 pages. The Florida State University; 2006.

Relationship of magazine advertisements to male body image and body shame. O'Pry, Amy Suzanne. 91 pages. Texas A&M University; 2003.

Self-concept, consumption situation and advertising effectiveness. Xue, Fei. 103 pages. The University of Alabama; 2004.

Self-concept orientation and response to agentic and communal advertising messages. Hupfer, Maureen Evelyn. 350 pages. University of Alberta; 2001.

Shopping and the self: The relationships among body size, body-esteem, and women's shopping behaviors. Longoria, Adelina. 64 pages. Oklahoma State University; 2008.

The social context of advertising: Authenticity, social identity, and reflected appraisals. Chalmers, Tandy Dayle. 191 pages. The University of Arizona; 2009.

Culture / Lifestyle

Advertising as a proxy for inter-class emulation: A Veblenian analysis. Sawyer, Steven. 147 pages. New School University; 2008.

Advertising, consumer culture, youth cultures, and media technologies: A cultural-historical approach to MTV. Kim, Young Chan. 249 pages. University of Illinois at Urbana-Champaign; 2001.

An analysis of lifestyle, shopping orientations, shopping behaviors and fashion involvement among teens aged 13 to 18 in the United States. Magie, Anna Ashlock. 296 pages. Texas Woman's University; 2008.

Applying cultural consensus analysis to marketing. Horowitz, David M. 133 pages. The Florida State University; 2007.

The changing face of Ralph Lauren's advertising: A new lifestyle image and increased nudity. LaCaze, Tray. 69 pages. [M.A.] University of North Texas; 2001.

A comparison of advertising, social, and cognitive predictors of adolescent and adult risk behaviors. Kinard, Brian Russ. 105 pages. [D.B.A.] Mississippi State University; 2006.

Cultural differences in ad information processing: The influence of analytic versus holistic thinking. Liang, Beichen. 164 pages. University of Illinois at Chicago; 2007.

Cultural influences on Indian television commercials: A qualitative analysis. Chattopadhyay, Rohitashya. 263 pages. University of Pennsylvania; 2007.

Cultural models and their influence on consumer conceptualization of marketing communication. Ringberg, Torsten Vagn Gordon. 330 pages. The Pennsylvania State University; 2001.

Culture and mental representations of power: Implications for consumers' information-processing strategies, judgments, and influence attempts. Torelli, Carlos Javier. 165 pages. University of Illinois at Urbana-Champaign; 2007.

Dinner for one: A grounded theory of grocery shopping in the single-person household. Fowler, Aubrey R., III. 210 pages. The University of Nebraska - Lincoln; 2008.

Effects of competition on consumer decision-making: Matching advertising to culture. Teng, Lefa. 188 pages. Concordia University (Canada); 2003.

Effects of model race/ethnicity on responses to print advertising: Do popular culture identification and prejudice make a difference? Hoon, William. 195 pages. Southern Illinois University at Carbondale; 2005.

The effects of social identification in the context of incidental ad exposure. Maldonado, Rachel Leona. 186 pages. Washington State University; 2001.

Environmental advertising: A study of the development of attitudes toward "greenwashing" advertising. Trent, John Henry, Jr. 103 pages; [M.A.] University of Nevada, Reno; 2000.

Exploring lifestyle orientation, attitudes toward lifestyle merchandising, and attitudes toward lifestyle advertising as predictors of behavioral intention to purchase lifestyle home furnishing products. Wilbanks, Jennifer Kay. 86 pages. [M.S.] University of North Texas; 2005.

Following Buster Brown's footsteps: Leading families into the middle-class consumer society. Smith, Kristine Runberg. 282 pages. Saint Louis University; 2005.

The green car: Television automobile advertising and the environmental attitudes of television viewers. Hughes, Will. 242 pages. University of Massachusetts Amherst; 2005.

How humour in television commercials reflects and determines contemporary societal issues. Phillips, Dawn Faye. 208 pages. The University of Saskatchewan; 2001.

Images as arguments: A case study of Calvin Klein's 1995 CK Jeans ad campaign. Waryas, Diane Elizabeth. 146 pages. Wayne State University; 2005.

The impact of cultural and religious values on television and newspaper advertising content and appeal: A cross-cultural study of the United States and the Arab world. Kalliny, Morris A. 213 pages. The University of Texas - Pan American; 2005.

The Jeep people: Identity, consumption, and culture in a lifestyle community. Rosenbaum, Michael S. 251 pages. Indiana University; 2007.

Lead us into temptation: A survey of college students' media use, materialism, beliefs, and attitudes toward advertising, status consumption tendencies, compulsive buying tendencies, brand recall, and purchase intent of luxury products. Yang, Hongwei. 241 pages. Southern Illinois University at Carbondale; 2006.

Living in style: Marketing, media, and the discovery of lifestyles. Wehner, Patrick T. 255 pages. Emory University; 2000.

The more we know, the more we see: Context and culture in 1920s print advertising. Paul, Kimberly Ann. 342 pages. The University of Texas at Austin; 2001.

Shades of change: Suntanning and the twentieth-century American Dream. Hansen, Devon. 225 pages. Boston University; 2007.

Social influence effects of advertising using highly attractive models. Anderson, Megan. 195 pages. Alliant International University, San Diego; 2004.

Symbolic meanings, consumers' responses and interpretations of postmodern fashion advertisements. Lee, Jaeil. 209 pages. The Ohio State University; 2000.

The Viagra juggernaut: An analysis of the "rock star" of the prescription drug world's direct-to-consumer (DTC) advertising, mega-brand status, and cultural iconicity. Catalano, Charles Stephen. 255 pages. Purdue University; 2008.

What does it mean to be gay in American consumer culture? Gay advertising and gay consumers: A cultural studies perspective. Tsai, Wan-Hsiu Sunny. 346 pages. The University of Texas at Austin; 2006.

Yours, mine, and ours: How families manage collective, relational, and individual identity goals in consumption. Epp, Amber M. 185 pages. The University of Nebraska - Lincoln; 2008.

Gender and Gender Roles

Adolescent and adult female sexual objectification in magazine advertisements: 1982 and 2002. Allyn, Rachel. 125 pages. Alliant International University, San Francisco Bay; 2005.

Age and gender stereotyping in television commercials. Waters, Susan E. 132 pages. The University of Kansas; 2006.

Advertising and gender: Proposal, design and application of an analytical model for studying gender metaphors in print advertising in English. Velasco Sacristan, Maria Sol. 733 pages. [Dr. dissertation]. Universidad de Valladolid (Spain); 2002.

Advertising appeals and gender images in "Shishang * Cosmopolitan" and "Shishang * Esquire": A longitudinal and cross-cultural analysis. Ji, Hong. 141 pages. Ohio University; 2005.

Advertising, consumer culture, youth cultures, and media technologies: A cultural-historical approach to MTV. Kim, Young Chan. 249 pages. University of Illinois at Urbana-Champaign; 2001.

Advertising images of women athletes: "Glamour", "Shape", and "Golf for Women", 1989--2002. Mason, Jill C. 144 pages. [M.S. thesis] San Jose State University; 2003.

The changing face of Ralph Lauren's advertising: A new lifestyle image and increased nudity. LaCaze, Tray. 69 pages. [M.A.] University of North Texas; 2001.

College students' expectancies about and perceptions of drinking: Effects of gender, risk taking, identification with television characters, and exposure to beer commercials. Zwarun, Lara Gabrielle. 118 pages. University of California, Santa Barbara; 2002.

Constructed communities: The first decade of Nike women's advertising. von Dorn, Jean Grow. 337 pages. The University of Wisconsin - Madison; 2001.

Constructing a gendered consumer identity in a pragmalinguistic model of advertising discourse: The case of Russian and Polish. Chapman, Annelie. 493 pages. University of California, Los Angeles; 2001.

Cultural and social dimensions of Mexican immigrant women's attitudes toward alcohol and tobacco messages and advertisements. Chong, Nilda. 161 pages. University of California, Berkeley; 2000.

Developing a stereotype index of gender role stereotypes in television advertising. Kim, Kwangok. 108 pages. Southern Illinois University at Carbondale; 2005.

"Ding dong! Avon calling!": Gender, business, and door-to-door selling, 1890--1955. Manko, Katina Lee. 313 pages. University of Delaware; 2001.

The effects of salon patronage in relation to sex appeal in print advertisements. Morris, Sandra L. 97 pages. Capella University [MN]; 2006.

The effects of sport advertising on females' body images. Sabiston, Catherine Michelle. 129 pages. [M.H.K. thesis] University of Windsor (Canada); 2001.

The evolutionary dynamics of niche breadth, female choice, and male advertising. Proulx, Stephen Robert. 128 pages. The University of Utah; 2000.

An examination of adolescent girls in advertisements. Tucker, Cynthia Ann. 68 pages. [M.A. thesis ] State University of New York Empire State College; 2003.

Exploring the relationship between gender and cause in consumer processing of cause-related marketing. Vilela, Alexandra Magalhaes. 360 pages. The University of Wisconsin - Madison; 2006.

Female tourists, magazine advertisements and travel preferences. Denbok, Patricia. 390 pages. University of Waterloo (Canada); 2006.

Food is love: Food advertising and gender roles in 20th-century America. Parkin, Katherine J. 313 pages. Temple University; 2001.

The frequency of nonverbal images of gender and racial subordination in magazine advertisements. Young, Emma Lorraine. 37 pages. [M.S.] Utah State University; 2003.

Gender and Internet advertising: Differences in the ways males and females engage with and perceive Internet advertising. McMahan, Carolynn Anne. 200 pages. The University of Tennessee; 2005.

Gender role congruency and perceived advertising effectiveness. Morrison, Maria Michelle. University of Georgia; 2001.

Health and diet among young Hispanic and non-Hispanic women: Assessing the 2003 television food advertising environment. Abbatangelo-Gray, Jodie. 304 pages. [S.D.] Harvard University; 2005.

How male consumers construct and negotiate their identities in the marketplace: Three essays. Tuncay, Linda Y. 340 pages. University of Illinois at Urbana-Champaign; 2005.

Images of women in tourism magazine advertising: A content analysis of advertising in "Travel + Leisure" magazine from 1969 to 1999. Bowen, Heather Elizabeth. 194 pages. Texas A&M University; 2002.

Imaging men, masculinity and fatherhood in magazine advertising: Ideological and hegemonic constructions of masculinity and fatherhood in magazine advertising (1960--2000). Gottschall, William Peter, Jr. 314 pages. Carleton University (Canada); 2008.

The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation. Ye, Lei. 227 pages. University of North Texas; 2008.

The influence of sex roles on children's advertising preference. Bakir, Aysen. 118 pages. The University of Mississippi; 2002.

Internet advertising: A selectivity model approach to analyzing gender differences in information processing. Wolin, Lori D. 226 pages. Florida Atlantic University; 2001.

Magazine advertisements' influence on body-image satisfaction based on race, gender and socioeconomic status. Moody-Hall, Mia Nodeen. 105 pages. [M.A.] Baylor University; 2001.

Marketing, marginalization, medicalization, and motherhood: A gender analysis of health education programs offered to women and men. Feeley, Rosemary M. 207 pages. Temple University; 2009.

The mechanics of domestic power: Gender, technology and advertising since the 1970s. Stewart-Millar, Melanie Joy. 332 pages. York University (Canada); 2001.

The 'new' male consumer: Appearance management product advertising and the male physical ideal in men's interest magazines from 1965--2005. McGrath, Matthew D. 118 pages. The Florida State University; 2006.

Portrayal of male power in advertisements: A comparison of men's and women's magazines. Jones, Patricia Ann. 141 pages. [M.Sc.] University of Calgary; 2002.

"Real beauty" in advertising: Fab or fad? A content analysis of female images in magazine advertising. Reil, Kate. 91 pages. [M.A.] University of Nevada, Reno; 2006.

Relationship of magazine advertisements to male body image and body shame. O'Pry, Amy Suzanne. 91 pages. Texas A&M University; 2003.

Sex appeal in print advertising: The impact on female consumer purchase intention. Hawley, Patricia Marie. 43 pages. [M.B.A.] Texas Woman's University; 2004.

Sexuality and power: Adolescent female's perceptions of advertising images of women. Baldwin, Cecelia Jean. 155 pages. The Claremont Graduate University; 2000.

Stereotypes in retail print advertising: The effects of gender and physical appearance on consumer perceptions. Allen, Charlotte Ann. 117 pages. University of North Texas; 2001.

Tobacco marketing and smoking behavior among adolescent girls across ethnicity. Yang, Dongyun. 109 pages. University of Southern California; 2002.

Videostyle and webstyle in 2000: Comparing the gender differences of candidate presentations in political advertising and on the Internet. Banwart, Mary Christine. 363 pages. The University of Oklahoma; 2002.

Race / Ethnicity

African Americans' responses to direct-to-consumer advertising of prescription drugs. Yang, Yi. 196 pages. The University of Tennessee Health Science Center; 2004.

A buck well spent: Representations of American Indians in print advertising since 1890. Molholt, Stephanie. 269 pages. Arizona State University; 2008.

Can't we all just get along: Responses toward ethnic advertising cues as indicators of an American black-brown divide or distinctiveness. Gooding, Velma A.R. 156 pages. The University of Texas at Austin; 2008.

Cultivating a culture of giving: An exploration of institutional strategies to enhance African American young alumni giving. Drezner, Noah D. 170 pages. University of Pennsylvania; 2008.

Cultural and social dimensions of Mexican immigrant women's attitudes toward alcohol and tobacco messages and advertisements. Chong, Nilda. 161 pages. University of California, Berkeley; 2000.

Direct mail advertising to Hispanics: The influence of acculturation on attitude toward the ad. Graham, Kenneth Wilson. 112 pages. [M.S.] Oklahoma State University; 2005.

Effect of African American skin tone on advertising communication. Meyers, Yuvay Jeanine. 144 pages. The University of Texas at Austin; 2008.

Examining the cultural antecedents of perceived source credibility and their influences on Asian American consumers' responses to advertising. Morimoto, Mariko. 119 pages. Michigan State University; 2005.

The frequency of nonverbal images of gender and racial subordination in magazine advertisements. Young, Emma Lorraine. 37 pages. [M.S.] Utah State University; 2003.

The "get more" message: Promoting fast food to blacks. Smith, Nancy Gray. 304 pages. University of Maryland, College Park; 2005.

Health and diet among young Hispanic and non-Hispanic women: Assessing the 2003 television food advertising environment. Abbatangelo-Gray, Jodie. 304 pages. [S.D.] Harvard University; 2005.

Images of Hispanics in mainstream and ethnic magazine advertisements. Bowden, Rebecca F. 52 pages; [M.A.] Michigan State University; 2003.

Immigration, acculturation, and mass media effects: Cultural values and evaluations of Caucasian and Asian advertising models. Moon, Seung-jun. 250 pages. The University of Wisconsin - Madison; 2004.

The impact of cultural and religious values on television and newspaper advertising content and appeal: A cross-cultural study of the United States and the Arab world. Kalliny, Morris A. 213 pages. The University of Texas - Pan American; 2005.

Influences on ethnic consumers' attitudes toward advertisements showing "out- group" models. Torres, Ivonne M. 217 pages. University of Houston; 2004.

Ireland for sale: The marketing and consumerism of the Irish-American identity since 1880. Rounds, Christopher Damien. 254 pages. University of South Carolina; 2008.

Magazine advertisements' influence on body-image satisfaction based on race, gender and socioeconomic status. Moody-Hall, Mia Nodeen. 105 pages. [M.A.] Baylor University; 2001.

Multiple cultural identities in the domain of consumption: Influence on apparel product response and brand choices of bicultural consumers. Chattaraman, Veena. 378 pages. The Ohio State University; 2006.

The paradox of market segmentation: Differentiated messages and meanings in television advertising for African American and mainstream audiences. Hollerbach, Karie L. 230 pages. Southern Illinois University at Carbondale; 2004.

The promotion of early Hollywood: Racial, ethnic, and national identity in text and context. Latham, James Richard. 927 pages. New York University; 2003.

Race and mass consumption in consumer culture: National trademark advertising campaigns in the United States and Germany, 1890--1930. Cserno, Isabell. 258 pages. University of Maryland, College Park; 2008.

The relevance of skin tone: Viewers' responses to black models in advertisements. Watson, Stevie. 229 pages. Mississippi State University; 2006.

The role of ethnic compatibility in attitude formation: Marketing to America's diverse consumers. Cano, Cynthia Rodriguez. 205 pages. University of South Florida; 2007.

The role of language codeswitching in increasing advertising effectiveness among Mexican-American youth. Bishop, Melissa Maier. 154 pages. The University of Texas at Arlington; 2006.

Selling ourselves: Transnationalistic myths and symbols in Polish-American advertising, 1990--2005. Johnson, Jeffrey K. 285 pages. Michigan State University; 2008.

Social context of sexual imagery in advertising: A comparison between Hispanics' and non-Hispanics' attitudes toward print ads. Kelsmark, Kevin Ann. 255 pages. [D.B.A.] Nova Southeastern University; 2007.

Sport spectator conative loyalty: A comparison of Latino subgroups and non-Latino consumers. Harrolle, Michelle Gacio. 149 pages. University of Florida; 2007.

A study measuring product-related reactions to the use of black models in advertising. Sullivan, Ryan Dabo. 65 pages. [M.S.] Oklahoma State University; 2004.

Viewing racism through magazine advertisements. Woods, Desrena Anta. 64 pages. [M.A. thesis] California State University, Dominguez Hills; 2000.

White backlash revisited: Consumer response to model's race in print advertisements. Schmid, Jill Diane. 103 pages.University of Washington; 2000.

Back to Top

Back to the Business and Economics home page