Brands, Branding, and Sponsorhip

To view the full text of these dissertations and theses, open the database DISSERTATIONS & THESES and do an AUTHOR search, using the author's name exactly as it is given in this bibliography. (You can copy the author's name and paste it into the search box.) Full text is only available to Illinois State University students, faculty, and staff.

Unless otherwise noted, all publications are Ph.D. dissertaions.

Activist advertising: Case studies of United Colors of Benetton's AIDS-related company promotion. Brough, Heidi Jolene. 231 pages. Louisiana State University and Agricultural & Mechanical College; 2001.

Advertising in interactive television: How audiences' interactions with ads affect perceptions of programs and brands. Lee, Joo-Hyun. 195 pages. Michigan State University; 2003.

Advertising's influence on socio-cultural brand associations: A developmental and social information processing approach. Freeman, Dan. 370 pages. University of Arizona; 2001.

Affect transfer from multiple product categories: The case of comparative brand extension advertising and the moderating role of self-construal. Merz, Michael A. 214 pages. University of Hawaii at Manoa; 2008.

Affective and cognitive brand conviction: Making loyal relationships. Kim, Jooyoung. 134 pages. University of Florida; 2003.

An analysis of the sport brand in the 21st century. Kraft, Patrick M. 279 pages. Indiana University; 2008.

Are chain loyalconsumers more likely to purchase private labels? An investigation of the umbrella branding theory in the supermarket. Wheeler, Abigail Kathleen. 136 pages.  Cornell University, 2000.

Assessing agricultural input brand loyalty among United States mid-size and commercial producers. Harbor, Anetra LaShea. 127 pages. Purdue University; 2006.

Assessing brand management: A replication of United Way of America's National Survey. Rogers, Barbara S. 174 pages. Capella University; 2007.

Bling-bling brand placements: Measuring the effectiveness of brand mentions in hip-hop music. Ferguson, Nakeisha Shannell. 120 pages. The University of Texas at Austin; 2008.

Brand alliance model: The moderating role of consumption goals and image congruency in consumers' hotel brand evaluations. Boo, Huey Chern. 171 pages. The Pennsylvania State University; 2003.

Brand alliances: An examination of partner brand selection in a congruence paradigm. Hao, Wei (Andy). 181 pages. Kent State University; 2008.

Brand alliances---an information processing perspective. Mathur, Pragya. 130 pages. New York University, Graduate School of Business Administration; 2008.

Brand association measurement and advertising's modification of association strength. Baack, Daniel W. 349 pages. Saint Louis University; 2006.

Brand awareness of virtual advertising in sport. Tsuji, Yosuke. 191 pages. Texas A&M University; 2007.

Brand characters in promotion: Their role as retrieval cues. Garretson, Judith Anne. 397 pages. University of Arkansas; 2000.

A brand entitativity model: Metacognitive coherence surrounding the conception of a brand and implications for consumers' judgment processes. Lee, Kyoungmi. 124 pages. University of Illinois at Urbana-Champaign; 2005.

Brand equity and college athletics: Investigating the effects of brand uncertainty situations on consumer-based brand equity. Higgins, Julie A. 151 pages. The Ohio State University; 2006.

Brand equity and pricing in electronic markets. Wen, Zhong. 68 pages. New York University, Graduate School of Business Administration; 2007.

Brand equity in international nonprofit organizations: A system dynamics approach. Laidler-Kylander, Nathalie Katrina. 340 pages. Fletcher School of Law and Diplomacy, Tufts University; 2007.

Brand experiential value scales for limited-service hotels. Zhang, Jian. 196 pages. Purdue University; 2008.

Brand extension in the upscale hotel industry; conceptual model, industry trends and consumer perceptions. Lee, JungKook. 135 pages. Purdue University; 2007.

Brand image formation and updating across multiple-episode experiences within service networks. Morgan, Felicia Noel. 207 pages. Arizona State University; 2004.

Brand personality trait marking using non-verbal measurement. Geason, James Albert. 113 pages. University of Florida; 2002.

Brand politics: Rhetoric, resistance, and consumer culture. Harold, Christine Lynn. 249 pages. The Pennsylvania State University; 2003.

Brand portfolio strategy in the wood products industry: Consideration of brand associations in a co-branding environment. Scott-Kolarova, Elizabeth. 163 pages. University of Washington; 2008.

Brand referencing. Mao, Huifang. 118 pages. Indiana University; 2006.

Brand sponsorship: The role of congruence, exclusivity, and repetition on modifying brand associative networks. Zdravkovic, Srdan. 203 pages. Saint Louis University; 2008.

Brand-based community: The role of identification in developing a sense of community among brand users. Carlson, Bradley Dean. 181 pages. Oklahoma State University; 2005.

Brand-supermarket level demand for breakfast cereals and multidimensional competition. Chidmi, Benaissa. 153 pages. University of Connecticut; 2006.

Branded stores, branded workers: Selling and service in fashion retail. Pettinger, Lynne. University of Essex (UK); 2003.

Branding, management culture, and subjectivity in United States sports media. Hughes, Glyn. 304 pages. University of California, Santa Barbara; 2004.

Branding "nation brand". Outhavong, Sounthaly. 151 pages. The University of Texas at Austin; 2007.

Branding New York: A new strategy of economic development, 1967--1981. Greenberg, Miriam. 514 pages. City University of New York; 2005.

Branding youth activism: Tobacco control and the decolonization of the lifeworld. Sargent, Matthew Roland. 288 pages. University of Kentucky; 2008.

Brandtopia: A critical consideration of the evolution and future of place branding. Bitterman, Albert. 333 pages. State University of New York at Buffalo; 2008.

Breaking the brand: The social regulation of multinational corporations. Hamilton, Trina. 245 pages. Clark University; 2006.

Building trust: An examination of the impacts of brand equity, security, and personalization on trust processes. Stoecklin-Serino, Catharina M. 108 pages. The Florida State University; 2005.

Buyer beware of your shadow: The role of motivation in preferences for name letter brands. Kachersky, Luke. 88 pages. City University of New York; 2008.

Buyer-seller relationship quality and brand equity in the Thoroughbred consignment industry. Marquardt, Adam Jefferson. 203 pages. University of Oregon; 2007.

Cause-Related Marketing partnerships: An application of associative learning theory principles for both short and long-term success for the brand. Thomas, Michael L. 125 pages. Southern Illinois University at Carbondale; 2007.

Chinese perceptions of Western-branded denim jeans: A Shanghai case study. Wu, Juanjuan. 185 pages. University of Minnesota; 2005.

Communication of position in current national primetime brand advertising: A content analysis. Mezera, Chad Matthew. 310 pages. [M.S.J. thesis] West Virginia University; 2002.

The comparative ordered influence of brand equity's experiential and functional antecedents and dimensions, and its consequences on United States and mainland Chinese consumers. Broyles, Samuel Allen. 356 pages. The University of Tennessee; 2005.

A comparison study of personality types and brand involvement. Meyer, Jenne. 103 pages. Capella University; 2007.

Competitive effects on the evaluation of brand extensions. Kapoor, Harish. 222 pages. Carleton University (Canada); 2005.

Consideration sets and brand positioning: A social cognition perspective. Bailey, Ainsworth Anthony. 203 pages. The University of Iowa; 2001.

Consumer attitudes toward corporate sponsorship, brand image, and purchase intentions in Taiwanese baseball fans. Chiang, Cheng-Che. 145 pages. Lynn University; 2006.

Consumer perceptions of global branding and iconization. Ferreira, Gail. 203 pages. [D.M.] University of Phoenix; 2007.

Consumer perceptions of rebranding: The case of logo changes. AlShebil, Saleh Abdulaziz. 161 pages. The University of Texas at Arlington; 2007.

Consumer response to cause-brand alliances: How situational and consumer characteristics influence consumer response. Trimble, Carrie Suzanne. 222 pages. Michigan State University; 2007.

Consumer response to logo shape redesign: The influence of brand commitment. Walsh, Michael Francis. 169 pages. University of Pittsburgh; 2005.

Consumer self-concept and retail store loyalty: The effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores. Rocereto, Joseph F. 186 pages. Drexel University; 2007.

Consumers' evaluation of brand portfolios. Kwun, Joon-Wuk. 108 pages. Iowa State University; 2004.

A contingency framework for global branding: A multi-level interaction model. Tasoluk, Burcu. 114 pages. Michigan State University; 2006.

Creation of brand equity in the Chinese clothing market. Tong, Xiao. 190 pages. University of Missouri - Columbia; 2006.

Cross-cultural differences in brand cognitive structures: Impact of field dependency. Ng, Sokling (Sharon). 156 pages. University of Minnesota; 2004.

Cultural differences in brand extension evaluation: The role of analytic versus holistic thinking. Monga, Alokparna Basu. 126 pages. University of Minnesota; 2004.

Customer branding. Pennington, Julia R. 139 pages. The University of Nebraska - Lincoln; 2009.

Customers' perceptions of the marketing mix and the effect on Taiwan hypermarkets' brand equity. Chen, Hui-Chu. 239 pages. Lynn University; 2007.

A content analysis of Calvin Klein Jean advertisements in relationship to consumers' purchase intentions through a qualitative and quantitative approach. Bock, Shana. 42 pages. [M.S.J. thesis] West Virginia University; 2003.

Determinants of brand sensitivity in organizational buying contexts. Brown, Brian P. 180 pages. Georgia State University; 2007.

The development of a scale to measure professional sport team brand associations. Ross, Stephen Daniel. 253 pages. University of Illinois at Urbana-Champaign; 2003.

Dimensions of music: The effect of music/brand congruity on advertising and brand evaluations. Wagner, Mary S. 134 pages. University of Michigan; 2008.

Discrete brand choice models: Analysis and applications. Zhu, Liyu. 150 pages. Georgia Institute of Technology; 2007.

Discriminant analysis of Aaker's brand equity model on top-of-mind awareness/brand preference congruence in prospective hospital patients. Bohrer, Monty F. 174 pages. [D.B.A.] Anderson University; 2007.

Disentangling preferences, inertia and learning in brand choice models. Shin, Sangwoo. 80 pages. University of Rochester; 2008.

A dynamic model of multiproduct firms: Advertising and product menu choice in the ready-to-eat cereal industry. Hulbert, Jason Price. 107 pages. University of Virginia; 2008.

The effect of a Chinese translated brand name cue on brand associations. Fu Siu Fong, Isabel. 201 pages. Hong Kong Polytechnic University; 2007.

The effect of brand equity in supply chain relationships. Davis, Donna F. 206 pages. The University of Tennessee; 2003.

The effect of brand equity on brand knowledge: An empirical and comparative analysis. Casey, Russell Allan. 134 pages; [D.B.A.] Nova Southeastern University; 2003.

The effect of celebrity endorsements on attitudes toward advertisements, brands, and purchase intentions. Cronin, Joseph Michael. 170 pages. State University of New York at Albany; 2003.

The effect of conference brand knowledge on attendee behaviors. Lee, Jin-Soo. 176 pages. Kansas State University; 2006.

Effect of destination branding on tourists' attitudes toward Tamshui, Taiwan. Chang, Chun-Fang. 264 pages. Lynn University; 2008.

The effect of favorable usage experience with a core brand on core brand extension perception and purchase intention. Milloy, Duncan B. 152 pages. Touro University International; 2007.

The effect of negative publicity on consumers' brand evaluation: The moderating role of corporate advertising. Cho, Yoon Y. 84 pages. [M.A. thesis] University of Missouri - Columbia; 2005.

The effect of negative sponsor information and team response on identification levels and consumer attitudes. Parker, Heidi M. 119 pages. The Ohio State University; 2007.

The effect of perceived entitativity on implicit image transfer in multiple sponsorships. Carrillat, Francois Anthony. 199 pages. University of South Florida; 2005.

The effect of price variability on consumer's purchase incidence, brand choice and quantity choice decisions. Zhang, He. 117 pages. The University of Texas at Dallas; 2004.

The effect of usage situation familiarity on memory-based brand retrieval and consideration. Suk, Kwanho. 135 pages. University of Toronto; 2003.

The effect of Web-based negative information on brand attitude. Yoon, Doyle. 183 pages. University of Missouri - Columbia; 2003.

The effectiveness of brand placements in the movies: Levels of placements, explicit and implicit memory, and brand choice behavior. Yang, Moonhee. 109 pages. The University of Alabama; 2004.

The effects of advertising medium, seller, cost, and brand on consumer perceptions of new product quality. Choudhry, Ali A. 290 pages. Touro University International; 2007.

Effects of brand placement in advergames on brand memory and brand attitude: "Let the games begin!" Lee, Mira. 148 pages. University of Minnesota; 2004.

The effects of certification cobrand and price on consumers' product evaluations and purchase intentions. Patarapongsant, Yupin. 187 pages. University of Illinois at Urbana-Champaign; 2008.

The effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance. Yagci, Mehmet Ismail. 195 pages. Louisiana State University and Agricultural & Mechanical College; 2000.

The effects of different category context on target brand evaluations. Nam, Myung Woo. 101 pages. Northwestern University; 2004.

Elite brands and their counterfeits: A study of social motives for purchasing status goods. Geiger-Oneto, Stephanie. 173 pages. University of Houston; 2007.

Empirical models for assessing the role of brand equity in market performance and brand bundling. Kartono, Benjamin. 193 pages. Cornell University; 2006.

The effects of different category context on target brand evaluations. Nam, Myung Woo. 101 pages. Northwestern University; 2004.

Essays on ingredient branding. Wei, Liyuan. 91 pages. University of Toronto; 2006.

Essays on marketing investments and brand performance. Bahadir, Suleyman Cem. 97 pages. Emory University; 2007.

Essays on me-too brands. Sinapuelas, Ian Clark. 99 pages. Purdue University; 2007.

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections. Harmon, Tracy R. 200 pages. University of South Florida; 2007.

Essays on store brand management: The case of vertically differentiated product categories. Chung, Hwan. 172 pages. Syracuse University; 2008.

Essays on the dynamics of brand equity. Sriram, Srinivasaraghavan. 127 pages. Purdue University; 2004.

Estimating the effects of advertising on brand and quantity choices. Wang, Fenghua. 108 pages. Boston University; 2002.

Evaluating brand relationships in the context of brand communities. Haas, Sarah M. 94 pages. Saint Louis University; 2007.

An examination of the relationships between consumer benefits, satisfaction, and loyalty in the purchase of retail store branded products. Carpenter, Jason Matthew. 137 pages. The University of Tennessee; 2003.

Examining brand associations that influence consumers' restaurant preferences. Njite, David. 207 pages. The Ohio State University; 2005.

Exploring brand personality congruence: Measurement and application in the casual dining restaurant industry. Asperin, Amelia Estepa. 156 pages. Kansas State University; 2007.

Exploring the impact of advertising on brand equity and shareholder value. Jeong, Jaeseok. 162 pages. The University of Texas at Austin; 2004.

"The face that haunts me ever": Consumers, retailers, critics, and the branded personality of Lydia E. Pinkham. Engelman, Elysa Ream. 281 pages. Boston University; 2003.

Factors affecting evaluation of cable network brand extension: Focusing on parent network, fit, consumer characteristics and viewing habits. Chang, Byeng-Hee. 235 pages. University of Florida; 2005.

Factors affecting the brand USA: The mediated country brand model. Jun, Jong Woo. University of Florida, 2007.

Factors influencing baseball fan's brand loyalty: A comparison of Florida Marlins and Tampa Bay Devil Rays. Lin, Yun-Tsan. 179 pages. Lynn University; 2007.

Famous trademarks, snobbism and anti-dilution: An economic analysis. Dillbary, John Shahar. 98 pages. [J.S.D.] The University of Chicago; 2007.

Fanatic consumption? Reconsidering fanaticism and fandom in consumer research. Smith, Scott. 152 pages. University of Arkansas; 2004.

Firm to consumer educational practices: Enhancing firm credibility to foster brand-related attitudes and purchase intentions. Trevino-Martinez, Salvador. 163 pages. The University of Memphis; 2003.

First-mover advantage: A cross-national comparison of mature and emerging market consumers' attitudes toward pioneer and follower brands. Mady, Tarek T. 286 pages. Old Dominion University; 2004.

Following Buster Brown's footsteps: Leading families into the middle-class consumer society. Smith, Kristine Runberg. 282 pages. Saint Louis University; 2005.

Glitz or goodness: Assessing the comparative effectivenesss of endorsements by celebrities vs. nonprofit organizations. Gnewuch, Toni Lynn. 170 pages. The University of Wisconsin - Madison; 2002.

The heuristic and systematic processing of brand attributes and neutral information sources in the decision to see a film at the theatre. Ward, William J. 111 pages. Michigan State University; 2007.

How brand knowledge influences consumers' purchase intentions. Li, Xue. 120 pages. Auburn University; 2004.

Iconomy: The medieval Catholic symbol system and contemporary corporate marketing, branding, and advertising iconography. Schuchardt, Read Mercer. 422 pages. New York University; 2005.

The impact of a partner's sector and reputation on brand alliances. Heller, Nathan A. 131 pages. Arizona State University; 2005.

The impact of brand extensions on the brand associations of a professional sports team. Walsh, Patrick. 190 pages. University of Minnesota; 2008.

The impact of gender effects on consumers' perceptions of brand equity: A cross-cultural investigation. Ye, Lei. 227 pages. University of North Texas; 2008.

The impact of overlapping product features on a multibrand manufacturer's portfolio profit. Aribarg, Anocha. 122 pages. The University of Wisconsin - Madison; 2003.

The impact of self-concept/product image congruity and functional congruity on brand preference: Three product categories. Han, Jin-Wook. 225 pages. The Florida State University; 2006.

The impact of situational influences of websites on brand loyalty: An empirical analysis. Adkins, Steve. 197 pages. [D.B.A.] Nova Southeastern University; 2005.

Implicit priming as a competitive strategy for challenger brands. Pacheco, Barney G. 185 pages. University of Colorado at Boulder; 2005.

Incorporating an affective component to a cognitive model of brand switching barriers. Richarme, Michael Thomas. 251 pages. The University of Texas at Arlington; 2006.

The influence of product involvement and fan identification on response to team sponsors' products. Lee, Seungeun. 131 pages. The Ohio State University; 2005.

Influence of product-endorser match-up on consumer's purchase intentions of (non-sport) endorsed products. Braunstein, Jessica Robin. 117 pages. University of Florida; 2006.

An information processing perspective on between-brand price premiums: Antecedents and consequences of motivation. Mandrik, Carter Adam. 149 pages. Virginia Polytechnic Institute and State University; 2003.

Integrating customer-based brand equity with brand market performance: An empirical investigation of the United States automotive industry. Tolba, Ahmed H. 241 pages. The George Washington University; 2006.

Intergroup rivalry in brand communities: A social identity theory perspective. Hickman, Thomas M. 152 pages. Arizona State University; 2005.

The interpenetration between globalization and localization: Gender images in global brands and local brands commercials in contemporary Taiwan. Chen, Huey-Rong. 279 pages. [D.A.] State University of New York at Albany; 2005.

Investigating consumers' purchase incidence, brand choice and purchase quantity decisions in frequently purchased categories---implications for pricing and promotional policies for retailers and manufacturers. Sangwan, Hemant. 93 pages. University of Toronto (Canada); 2008.

Investigating relationships between branded apparel and identity with adolescents. Rhee, Jongeun. 102 pages. University of Minnesota; 2007.

Investigating the antecedents and consequences of perceived connectedness to brand users: Brand communities versus brand collectivities. Martin, William Carroll. 315 pages. Mississippi State University; 2009.

An investigation into advertising's ability to foster favorable evaluations of brand extensions. Vermillion, Leslie Jackson. 149 pages. Florida International University; 2005.

An investigation of brand choice in repeat purchase markets: The case of business airline travel. Harris, Jennifer Anne. University of New South Wales (Australia); 2003.

Is any exposure good exposure? A process dissociation approach to memory for brand name preferences. Shimizu, Yujiro.105 pages. Washington University in St. Louis; 2006.

Leveraging identification: Influencing channel salesperson effort and brand performance. Hughes, Douglas E. 84 pages. University of Houston; 2008.

The longitudinal impact of private label brands on category profitability and loyal customers. Pepe, Michael S. 163 pages. [D.B.A.] Nova Southeastern University; 2008.

Love it or hate it: Consumer resistance to global brands from a cross-cultural perspective. Izberk-Bilgin, Elif. 333 pages. University of Illinois at Chicago; 2006.

Magical transformations of the self through the consumption of foreign brands: The identity aspirations and conflicts of Chinese consumers in a global market. Dong, Chunlian. 91 pages. University of Kentucky; 2005.

Managing corporate brand image through sports sponsorship: Impacts of sponsorship on building consumer perceptions of corporate ability and social responsibility. Kim, Kihan. 247 pages. The University of Texas at Austin; 2006.

Market advocacy advertising: An analysis of corporate branding of social issues. Stutts, Nancy Beaman. 443 pages. Virginia Commonwealth University; 2002.

Meaning-making, branding, and perceptions about postsecondary education. Ashby, Bill. 368 pages. University of Virginia; 2008.

The meanings of the global brand: A perspective from the Korean consumers. Kim, Eugene Song. 185 pages. University of Hawaii; 2004.

Measuring organizational sponsorship credibility: The application of source credibility theory in determining the most effective advocacy advertisement sponsor. Ballentine, Amanda J. 89 pages. University of Florida; 2006.

Merchants of hope? Building hope through brand community. Beruchashvili, Mariam. 156 pages. The University of Nebraska - Lincoln; 2007.

A model of reciprocal effects of multi-channel retailers' offline and online brand images: Application to multi-channel specialty apparel retailing. Kwon, Wi-Suk. 643 pages. The Ohio State University; 2005.

Multidimensional model of destination brands: An application of customer-based brand equity. Boo, Soyoung. 169 pages. University of Nevada, Las Vegas; 2006.

Multiple cultural identities in the domain of consumption: Influence on apparel product response and brand choices of bicultural consumers. Chattaraman, Veena. 378 pages. The Ohio State University; 2006.

Online brand community participation: Antecedents and consequences. Madupu, Vivekananda. 89 pages. The University of Memphis; 2006.

Outcomes of private label programs: Brand loyalty, supply chain and cost management. Bruer, Shanna Michelle. 420 pages. North Carolina State University; 2006.

Personal versus nonpersonal sources of brand information: An examination of their influence on brand equity in a business-to-business market. Fraser, James W. 166 pages. [D.B.A.] Nova Southeastern University; 2003.

Personality correlates of response to motivation-based branding appeals of developing countries. Nadeau, John. 240 pages. Carleton University (Canada); 2007.

Personality fit in NASCAR: Does driver-sponsor congruence influence sponsorship effectiveness outcomes? Dees, Windy. 132 pages. Texas A&M University; 2007.

Perspectives on childhood consumption memories. Connell, Paul M. 214 pages. The University of Arizona; 2008.

Political parties as brands: Developing and testing a conceptual framework for understanding party equity. Scremin, Gracieli. 177 pages. The University of Texas at Austin; 2007.

Pop tarts and body parts: An exploration of the imaging and brand management of female popular music stars. Lieb, Kristin J. 201 pages. Syracuse University; 2007.

The post-purchase impact of brand image. Feuss, William J. 105 pages. Stevens Institute of Technology; 2003.

Price competition between store brands and national brands: Determinants of price elasticities for cheese products. Huang, Min-Hsin. 184 pages. The Ohio State University; 2004.

Pricing and advertising responses of national brands to store brand introduction. Qiao, Liang. 111 pages. Stanford University; 2007.

Propensity to participate in brand alliances: A managerial perspective. Gammoh, Bashar S. 227 pages. Oklahoma State University; 2006.

Psychological reactance and branded product placement. Chang, Susan. 188 pages. Michigan State University; 2005.

Regional branding by colleges, universities and their community partners: Expectations and sustainability of a marketing consortium. Joyce, Patrick M. 155 pages. [Ed.D.] University of Pennsylvania; 2005.

The relationship of service quality, consumer decision factors and brand equity. Vatjanasaregagul, Ladda. 176 pages. [D.B.A.] Nova Southeastern University; 2007.

Relative effects of co-branding and country of origin on perception of product reliability. Marelli, Giuseppe Carlo. 362 pages. Touro University International; 2006.

Relative fan satisfaction and franchise brand loyalty: A relationship model of Taiwan professional baseball fans. Lin, Tung-Hsing. 155 pages; [D.S.M.] United States Sports Academy; 2004.

The relevance of personal and experiential sources of influence on brand equity: Family life-cycle matching as determinant of intergenerational influences. Perez Lozano, Maria Eugenia. 91 pages. Tulane University; 2005.

Remembering words and brand names after a perception of discrepancy. Kronlund, Antonia. 126 pages. Simon Fraser University; 2006.

Reputation and branding: A cross-cultural study of corporate Web presence in the United States and China. Tian, Yan. 185 pages. Temple University; 2004.

The role of brands in manufacturer-reseller relationships. Glynn, Mark Selwyn. 303 pages. The University of Auckland (New Zealand); 2004.

The romance of brands: An interpersonal relationship approach to assess the antecedents and consequence of consumer attachment to the brand. Patwardhan, Hemant. 205 pages. Southern Illinois University at Carbondale; 2004.

Saving face; making meaning: The negative effects of consumers' self-serving response to brand extension. Avery, Jill. 225 pages. [D.B.A.] Harvard University; 2007.

Some stochastic models and analysis for purchasing duration and brand switching. Zheng, Yu. 95 pages. Columbia University; 2007.

Sources and consequences of brand equity in the automotive industry. Townsend, Janell D. 216 pages. Michigan State University; 2005.

Spectators' attitudes toward professional football and volleyball sponsorship by alcohol companies in Thailand. Punvanich, Usakorn. 161 pages. D.S.M. United States Sports Academy; 2009.

Sponsorship and the internal audience: Examining how corporate sponsorship is related to organization identification and job satisfaction. Hall, Todd K. 121 pages. Texas A&M University; 2008.

Sport sponsors' decision making in a global market: An application of Analytical Hierarchy Process (AHP). Lee, Seungbum. 267 pages. University of Minnesota; 2008.

Sport sponsorship as an internal marketing tool: Employees' sponsorship assessments and their effect on job attitudes. Zepf, Birgit. 158 pages. The Florida State University; 2008.

Sport sponsorship match-up effect on consumer based brand equity: An application of the schematic information process. Koo, Gi-Yong. 153 pages. The Florida State University; 2004.

Sports drinks, print ads and endorsers: The impact of viewer skepticism on the meaning transfer process. Brand, Mark. 210 pages. TUI University; 2008.

Structural model of brand personality scale and its application: Comparing brand personalities of sport properties and sponsors by using equality constraint modeling. Cho, Sungho. 465 pages. The University of Connecticut; 2004.

Structural models of reference price effects and brand equity. Lu, Qiang. 138 pages. University of Toronto; 2005.

A study of consumer's self and purchasing behaviour in fashion brand image marketing. Lee, Tsui Shan Sandra. 365 pages. Hong Kong Polytechnic University (Hong Kong); 2003.

Third party seals and other online strategies: Trust building or risk reducing? Cipul-Weber, Konya R. 139 pages. Touro University International; 2004.

This brand's for me: Brand personality and user imagery based self-congruity. Parker, Brian Thomas. 110 pages. University of Florida; 2005.

Three essays: Affect transfer, network effects and market valuation of brand extensions. Liu, Xin.  204 pages. Kent State University; 2007.

Three essays exploring consumers' relationships with brands and the implications for brand equity. Raggio, Randle D. 187 pages. The Ohio State University; 2006.

Three essays on marketing strategy elements and the brand life cycle in the pharmaceutical industry. Cavusgil, Erin. 127 pages. Michigan State University; 2008.

Ties of affirmation and the pursuit of the ideal self in brand communities. Lawrence, Katherine E. 142 pages. Arizona State University; 2004.

Trademark dilution law: A cross-disciplinary examination of dilution and brand equity scholarship. Reid, Amanda S. 320 pages. University of Florida; 2004.

Two peas in a pod: Understanding attribute transfer in cross-category advertising brand alliances. Smarandescu, Laura. 70 pages. University of South Carolina; 2007.

Understanding brand rating evaluations: A look at instrument design format and its influences on consumer processing styles. Smith, Shane David. 186 pages. University of South Carolina; 2008.

Using principal components analysis to understand consumers' moment-to-moment affect traces and their influence on ad and brand attitudes. Young, Jennifer Lee. 170 pages. The University of Texas at Austin; 2008.

The value of a brand: A natural experiment. Huiber, Gavril Alexandru. Clemson University; 2003.

What do brands mean? A series of three essays that explore the nature of meaning for well-known brands. Miller, Felicia Maddox. 215 pages. University of Cincinnati; 2006.

When a brand is a promise. Abela, Andrew Victor. 183 pages. University of Virginia; 2003.

Whose cobrand is it anyway? Exploring consumer interpretations of a brand alliance. Jones, Scott A. 165 pages. University of Oregon; 2004.

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