Cause Marketing

Dissertations and theses are a good source of current research results, but are often difficult to identify and access. This guide lists publications from 2000 to the present. All are Ph.D. dissertations unless otherwise noted. Full-text may be viewed by Illinois State University students, faculty, and staff in the database DISSERTATIONS AND THESES. To view the full text of these dissertations and theses, open the database and do a DOCUMENT TITLE or AUTHOR search, using the author's name exactly as it is given in this bibliography. (You can copy the author's name and paste it into the search box.) 

Cause-related marketing and consumer attitudes: The effects of balance and fit on cognitive processing. Basil, Debra Zabreznik. 220 pages. University of Colorado at Boulder; 2002.

Cause-Related Marketing partnerships: An application of associative learning theory principles for both short and long-term success for the brand. Thomas, Michael L. 125 pages. Southern Illinois University at Carbondale; 2007.

A community-based social marketing campaign to green the offices at Pacific University: Recycling, paper reduction and environmentally preferable purchasing. Cole, Elaine Janet. 214 pages. Antioch University; 2007.

Conspicuous conservation: Pro-environmental consumption and status competition. Griskevicius, Vladas. 42 pages. Arizona State University; 2008.

Consumer response to cause-brand alliances: How situational and consumer characteristics influence consumer response. Trimble, Carrie Suzanne. 222 pages. Michigan State University; 2007.

The creation of the socialist consumer: Advertising, citizenship and NEP. Cox, Randi Barnes. 376 pages. Indiana University; 2000.

Ecological consumer decison making: Nature, process, and barriers in apparel acquisition. Hillar Connell, Kim Yvonne. 368 pages. Michigan State University; 2008.

Exploring the relationship between gender and cause in consumer processing of cause-related marketing. Vilela, Alexandra Magalhaes. 360 pages. The University of Wisconsin - Madison; 2006.

Increasing the adoption of environmentally friendly products: Who are the non-adopters, and what will get them to buy green? Oliver, Jason D. 174 pages.University of Rhode Island; 2007.

Marketing war: A case study comparison of wars between the United States and Iraq. Lauck-Dunlop, Penny L. 162 pages. Auburn University; 2008.

The psychological mechanism of agenda setting: Developing a cognitive process model to test consumer perception of cause-related marketing. Yu, Jason Jusheng. 221 pages. The University of North Carolina at Chapel Hill; 2009.

The role of perspective taking, self-awareness, and self-other similarity in the impact of donation appeals. Hung, Wai Ping. 78 pages. Hong Kong University of Science and Technology; 2008.

Selling brand America: The Advertising Council and the 'invisible hand' of free enterprise, 1941--1961. Spring, Dawn. 308 pages. University of Cincinnati; 2009.

Political Advertising

Advertising and the news: Does advertising campaign information in news stories improve the memory of subsequent advertisements? Jin, Hyun Seung. 123 pages. The University of North Carolina at Chapel Hill; 2000.

Campaigns matter: Advertising effects on potential voters in the 2000 presidential primary. Rice, Laurie L. 290 pages. University of California, San Diego; 2005.

Cognitive processing of television political advertisements: The mediating effects of expertise on memory and evaluation. Jory, Teri. 186 pages. University of California, Santa Barbara; 2005.

Content analysis of political TV advertising spots in the 2004 presidential election. Lukaviciute, Inga. 81 pages. [M.A. thesis] California State University, Fresno; 2005.

Content of televised political advertising: A comparative analysis of the 2000 presidential campaigns. Liu, Ying Hui. 218 pages. The University of Southern Mississippi; 2002.

The creative strategy approach in political spot advertising: A cross-cultural comparison of the 1996 presidential campaigns in Taiwan and the United States. Chuang, Po-Chung. 135 pages. Wayne State University; 2000.

The effects of background music on viewers' perceptions of political campaign television advertisements. Wilson, Catherine C. 160 pages. University of Missouri - Columbia; 2003.

The effects of interactivity on Web campaigning in Taiwan's 2000 presidential election. Wang, Tai-Li. 213 pages. The University of Texas at Austin; 2000.

The effects of negative political direct comparative television advertisements on voter evaluations and voting decisions of viewers. Naman, Marcelle Rathle. 79 pages. [M.A. thesis] University of South Alabama; 2000.

The effects of nonverbal content in political spot advertisements: The interaction of candidate visual presentation and verbal appeal type. Hale, Scott L. 148 pages. University of Illinois at Urbana-Champaign; 2001.

Emotion and campaign advertising: Causes of political anxiety and its effects on candidate evaluation. Holbrook, Ronald Andrew. 315 pages. The Ohio State University; 2005.

Essays in political marketing. LeBaron, David. 124 pages. The Pennsylvania State University; 2008.

Examining Spanish-language vs. English-language campaigns in the 2000 elections: The role of political information in candidate advertising and voter decision-making. Abrajano, Marisa A. 169 pages. New York University; 2005.

A functional analysis of television advertising in congressional campaigns, 1980--2000. Brazeal, LeAnn Michelle. 140 pages. University of Missouri - Columbia; 2002.

He said, she said: A functional analysis of differences between male and female political campaign messages. Pier, Penni Marie. 327 pages. University of Missouri - Columbia; 2002.

Journalistic and third-party scrutiny of political ads on television and the Web: An experimental study. Mills, Lisa. 167 pages. University of Florida; 2005.

The language of emotion in televised political advertising: Presidential spots, 1960--1996. O'Geary, James Steven. 148 pages. The University of Oklahoma; 2000.

Media agenda-setting and its electoral consequences: A study of political advertising, the news media, and the public in the 2002 primary election for Texas governor. Min, Young. 190 pages. The University of Texas at Austin; 2003.

Political advertising and voters' campaign issue learning: The role of candidate preference. An, Soontae. 119 pages. The University of North Carolina at Chapel Hill; 2001.

Political parties as brands: Developing and testing a conceptual framework for understanding party equity. Scremin, Gracieli. 177 pages. The University of Texas at Austin; 2007.

The psychological impact of negative campaigns on the electorate. Stevens, Daniel Peter. 484 pages. University of Minnesota; 2002.

The role of attributions on voter response to political advertising. Lancendorfer, Karen M. 135 pages. Michigan State University; 2005.

Selling government: The evolution of government public relations in Alberta from 1971--2006. Kiss, Simon J. 258 pages. Queen's University (Canada); 2009.

Swing voters: A hermeneutic analysis of swing voters' interpretations of 2000 presidential campaign spots. Dalton, Philip Damon. 177 pages. The University of Oklahoma; 2002.

The third-person effect, pluralistic ignorance, and uniqueness: Explaining political advertising attitudes. Conners, Joan Louise. 215 pages. University of Minnesota; 2001.

Two models of positive and negative political advertising with endogenous campaign contributions. Epifantseva, Ioulia Y. 78 pages. Cornell University; 2005.

Videostyle and webstyle in 2000: Comparing the gender differences of candidate presentations in political advertising and on the Internet. Banwart, Mary Christine. 363 pages. The University of Oklahoma; 2002.

Web campaigning and the 2000 presidential election: A new paradigm in political communication. Taha, Mustafa Hashim. 286 pages. Ohio University; 2001.

Web wars versus air wars: A comparison of televised and online political advertising in the 2004 United States presidential campaign. Postelnicu, Monica. 140 pages. University of Florida; 2006.

When candidates attack: The effects of negative campaigning on voter turnout in senate elections. Brooks, Deborah Jordan. 254 pages. Yale University; 2000.

Young people and Campaign 2004: The influence of campaign communication modes and social identifications on responses to the presidential candidates. Lewis, Jenifer Lynn. 138 pages. The University of Kansas; 2006.

Public Policy / Nonprofit Marketing

Appeals with negative emotions and strategies to reduce resistance to persuasion: An application in the context of charitable solicitations. Himmat Patil, Vivek. 107 pages. The University of Kansas; 2006.

Assessing brand management: A replication of United Way of America's National Survey. Rogers, Barbara S. 174 pages. Capella University; 2007.

Brand equity in international nonprofit organizations: A system dynamics approach. Laidler-Kylander, Nathalie Katrina. 340 pages. Fletcher School of Law and Diplomacy, Tufts University; 2007.

Crisis communication and nonprofit public relations: A mixed-methods investigation. Fussell Sisco, Hilary Kate. 106 pages. University of South Carolina; 2008.

The effects of environmental certification and involvement on advertising effectiveness in an elaboration likelihood model framework. Conners, Sandra Branowitzer. 205 pages. Mississippi State University; 2002.

Essays on the relationship of public policy and citizens' welfare. Alichi, Ali. 112 pages. Boston University; 2007.

The influence of individual and message characteristics on anti-drug ad evaluations. Barmada, Carlin Henry. 179 pages. University of Pennsylvania; 2008.

The integration of prospect theory, priming and source factors in the evaluation of public service announcements. Siu, Wanda Luen-wun. 194 pages. University of Minnesota; 2004.

Market advocacy advertising: An analysis of corporate branding of social issues. Stutts, Nancy Beaman. 443 pages. Virginia Commonwealth University; 2002.

Print antismoking advertising in China and short-term effects on adolescents. Kuang, Xiaodong. 204 pages. The University of Wisconsin - Madison; 2008.

Public affairs advertising: Corporate influence, public opinion and vote intentions under the third-person effect. Day, Anita Grace. 107 pages. Louisiana State University and Agricultural & Mechanical College; 2006.

Public service advertising in the 21st century: Exploration of unintended effects of domestic violence campaigns. West, Jean Ann. 229 pages. The University of Wisconsin - Madison; 2002.

Utilitarian and value-expressive claims in environmental advertising: A content analysis. McGowan, Laura Cecelia. 127 pages. Wayne State University; 2000.

Understanding values and attitudes toward recycling: Predictions and implications for communication campaigns. Werder, Olaf. 148 pages. University of Florida; 2002.

Writing the voice of philanthropy: How to raise money with words. Dickerson, Frank C. 364 pages. The Claremont Graduate University; 2009.

Religious Marketing / Religion and Marketing

Advertising as a reformed social gospel: What mainline Protestants reveal about the meaning of paid publicity. Kelso, Anthony F. 581 pages. New York University; 2002.

The effects of religious outdoor advertising: An experimental study. Spurlock, Jefferson Tarter. 105 pages. The University of Southern Mississippi; 2005.

Iconomy: The medieval Catholic symbol system and contemporary corporate marketing, branding, and advertising iconography. Schuchardt, Read Mercer. 422 pages. New York University; 2005.

The impact of cultural and religious values on television and newspaper advertising content and appeal: A cross-cultural study of the United States and the Arab world. Kalliny, Morris A. 213 pages. The University of Texas - Pan American; 2005.

Jesus, the American advertising man: Bruce Barton, "The Man Nobody Knows", and faith in consumer capitalism. McKinnon, Andrew M. 300 pages. University of Toronto; 2006.

Marketing my God: Adherent perspectives on marketing houses of worship. Martin, Wendy L. 271 pages. University of Illinois at Chicago; 2007.

Modernity and the Catholic Church: Religious advertisements in Quebec. Bourgeois, Melissa. 114 pages. [M.A. thesis] Concordia University (Canada); 2006.

Selling Jesus to modern America: Campus Crusade for Christ, evangelical culture, and conservative politics. Turner, John G. 496 pages. University of Notre Dame; 2006.

A test of strictness and marketing upon church growth and health. Oosterhoff, Ronda. 133 pages. Northwestern University; 2006.

Totemic desires: The religious dimensions of advertising in the culture of consumer capitalism. Sheffield, Tricia Suzanne. 214 pages. Drew University; 2005.

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