The Advertising Message

To view the full text of these dissertations and theses, open the database DISSERTATIONS & THESES and do an AUTHOR search, using the author's name exactly as it is given in this bibliography. (You can copy the author's name and paste it into the search box.) Full text is only available to Illinois State University students, faculty, and staff.

Unless otherwise noted, all publications are Ph.D. dissertaions.

Graphics and Design

Designing persuasive destination websites: A mental imagery processing perspective. Lee, Woo Jin. 157 pages. Texas A&M University; 2008.

Effective design of advertisement in handheld devices. Park, Taezoon. 233 pages. Purdue University; 2008.

The impact of idealized images in advertising: A model of third-person effect. Wan, Fang. 156 pages. University of Minnesota; 2002.

The impact of perceived advertising creativity on ad processing and response. Yang, Xiaojing. 220 pages. Indiana University; 2006.

The influence of packaging color on consumer purchase intent: The influence of color at the point of purchase. VanHurley, Vickie Lynn. 164 pages. Michigan State University; 2007.

Matching the advertising creative strategy to the thinking mode: The moderating effect of product type on the effectiveness of imagery-evoking advertising tactics. Hong, Ji-Young. 204 pages. The University of Texas at Austin; 2006.

Mental imagery in advertising: More than meets the eye? Lukosius, Vaidotas. 117 pages. New Mexico State University; 2003.

Persuasive architecture of tourism destination websites: An analysis of first impression. Kim, Heejun. 266 pages. University of Illinois at Urbana-Champaign; 2008.

The psychology of category design: Essay 1: How product groupings influence assortment perceptions, choice and satisfaction. Essay 2: How product groupings influence consumer learning. Poynor, Cait. 155 pages. University of South Carolina; 2008.

The role of superfluous ratings and menu choice in preference construction. Huff, Steven Craig. 102 pages. University of California, Berkeley; 2008.

A semiotic content analysis and exegesis of World Wide Web advertising: A multi-methodological search for the legacy of early 20th century modern art movements and the contextual understanding of digital design. Pritchard, William Thomas. 194 pages. Bowling Green State University; 2000.

Symbolic visuals in advertising: The role of relevance. Holmes, Gary R. 140 pages. University of North Texas; 2008.

Verbalizing or visualizing metaphors? The moderating effects of processing mode and temporal orientation. He, Yi. 155 pages. University of Hawaii at Manoa; 2008.

Advertising message strategies and executional devices in television commercials from award-winning "effective" campaigns from 1999 to 2004. Marshall, Stephen W. 150 pages. University of Florida; 2006.

Advertising to bilinguals: Does the language of advertising influence the nature of thoughts? Noriega, Jaime. 47 pages. University of Houston; 2006.

Attention grabbers: Exploring automatic attention responses to ad headlines. Nielsen, Jesper Holmgaard. 163 pages. The University of North Carolina at Chapel Hill; 2003.

Color as cognitive artifact: A means of communication, language and message. Puhalla, Dennis M. 187 pages. North Carolina State University; 2005.

Consumer response to polysemous marketing communications: The antecedents, measurement, and attitudinal consequences of slogan meaning access. Dimofte, Claudiu V. University of Washington; 2004.

The effect of multiple normative messages on persuasion. Klein, Katherine Ann. 99 pages. Michigan State University; 2007.

The effectiveness of print advertisements containing visual rhetorical devices. Minov, Denis.; 94 pages. [M.S. thesis] San Jose State University; 2003.

Examining Spanish-language vs. English-language campaigns in the 2000 elections: The role of political information in candidate advertising and voter decision-making. Abrajano, Marisa A. 169 pages. New York University; 2005.

Getting carried away: Understanding memory and consumer processing of perceived storytelling in advertisements. Harris, Mary Ann B. 176 pages. University of Minnesota; 2007.

How elemental codes and modes of representation work to create meaning in contemporary print advertisements: A semiotic content analysis of advertisements appearing in the top circulated magazines of 2000. Heiligmann, Rodney Walker. 185 pages. Bowling Green State University; 2003.

The impact of the abstractness-concreteness of an ad copy on consumers' responses to a product: The moderating role of consumers' regulatory foci and types of product attribute. Ci, Cunhyeong. 170 pages. The University of Texas at Austin; 2008.

In advertising, a double negative does not equal a positive. Gressel, Justin W. 85 pages. Purdue University; 2006.

The influence of individual and message characteristics on anti-drug ad evaluations. Barmada, Carlin Henry. 179 pages. University of Pennsylvania; 2008.

The influence of language on communication and persuasion in advertising. Carroll, William Ryall. 82 pages. City University of New York; 2008.

The language of emotion in televised political advertising: Presidential spots, 1960--1996. O'Geary, James Steven. 148 pages. The University of Oklahoma; 2000.

The marketing messages of personal computer advertisements intended for educators: 1975--2002. Walczyk, David Jon. 202 pages. [Ed.D.] Columbia University Teachers College; 2004.

A message content and structural features analysis of anti-tobacco television advertisements utilizing limited capacity theory and the orienting response approach. Hoffman, Eric William. 149 pages. The Florida State University; 2001.

Message framing and persuasion: The role of consumers' motivations in processing framed messages. Yi, Sunghwan. 202 pages. The Pennsylvania State University; 2004.

On the use and abuse of Nietzsche for marketing communication: Examining consumer suspicion toward advertising. Assmus, Daniel Ulf. 159 pages. Duquesne University; 2008.

Remembering words and brand names after a perception of discrepancy. Kronlund, Antonia. 126 pages. Simon Fraser University; 2006.

The role of language codeswitching in increasing advertising effectiveness among Mexican-American youth. Bishop, Melissa Maier. 154 pages. The University of Texas at Arlington; 2006.

Semiotics and advertising. Fan, Jiang-Ping. 221 pages. Illinois State University; 2003.

Text and context: An analysis of advertising reception. Wharton, Christopher. 260 pages. University of Northumbria at Newcastle (UK); 2005.

A theoretical approach to understanding the impact of accented speech on marketers' efforts to inform, persuade, and assist consumers. Bennett, Christine Marie. 239 pages. University of Minnesota; 2008.

Understanding travel promotional narratives: The influence of narrative transportation and skepticism. Rozier, Samantha. 327 pages. University of Illinois at Urbana-Champaign; 2008.

Verbalizing or visualizing metaphors? The moderating effects of processing mode and temporal orientation. He, Yi. 155 pages. University of Hawaii at Manoa; 2008.

What lies beneath the milk mustache? Rhetorical analysis of the "Got milk?" advertising campaign. Vassilieva, Ekaterina. 128 pages. [M.A. thesis] University of Missouri - Columbia; 2004.

Writing the voice of philanthropy: How to raise money with words. Dickerson, Frank C. 364 pages. The Claremont Graduate University; 2009.

Music and Advertising

As heard on TV: A critical cultural analysis of popular music in advertising. Klein, Bethany. 256 pages. University of Pennsylvania; 2006.

Dimensions of music: The effect of music/brand congruity on advertising and brand evaluations. Wagner, Mary S. 134 pages. University of Michigan; 2008.

The effects of background music on viewers' perceptions of political campaign television advertisements. Wilson, Catherine C. 160 pages. University of Missouri - Columbia; 2003.

Marketing American identity: The role of American classical music in television advertising. Love-Tulloch, Joanna K. 94 pages. [M.A. thesis.] University of Nevada, Reno; 2006.

Music as advertising: The story of the Armco Band. Chaffee, Christopher L. 88 pages. [D.M.A. dissertation] University of Cincinnati; 2003.

Reality by design: Advertising image, music and sound design in the production of culture. Kurpiers, Joyce. 376 pages. Duke University; 2009.

The role of personal significance: Effects of popular music in advertising on attention, memory, attitudes, and conation. Allan, David Beas. 169 pages. Temple University; 2004.

You've got personality: Effects of music in television advertisements on perceptions of product image. Gleba, Shelby. 47 pages. [M.A. thesis] California State University, Fullerton; 2006.

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