Consumer Behavior

Advertising and Consumer Behavior
Consumer Behavior
Consumer Complaints
CRM/Buyer-Seller Relationship
Customer Loyalty
Customer Satisfaction

To view the full text of these dissertations and theses, open the database DISSERTATIONS & THESES and do an AUTHOR search, using the author's name exactly as it is given in this bibliography. (You can copy the author's name and paste it into the search box.) Full text is only available to Illinois State University students, faculty, and staff.

Unless otherwise noted, all publications are Ph.D. dissertaions.

Advertising and consumer search. Du, Ninghua. 98 pages. The University of Arizona; 2005.

Advertising and consumer search in differentiated markets. Harriott, Kevin Kenton. 90 pages. Texas A&M University; 2005.

Attention blocking in consumer choice: Experimental analysis with implications for advertising. Finnigan, Hugh. 64 pages. [M.A. thesis] University of Calgary; 2004.

Attention grabbers: Exploring automatic attention responses to ad headlines. Nielsen, Jesper Holmgaard. 163 pages. The University of North Carolina at Chapel Hill; 2003.

The creation of the socialist consumer: Advertising, citizenship and NEP. Cox, Randi Barnes. 376 pages. Indiana University; 2000.

The effect of ad uniqueness on attitudes. Liang, Minli. 85 pages. The University of Wisconsin - Milwaukee; 2006.

Effects of advertising on product risk perception and warning effectiveness. Conzola, Vincent Charles. 199 pages. North Carolina State University; 2003.

The effects of embarrassment on the emotional and rational processing of socially sensitive advertising. Ray, Ipshita. 117 pages. The University of Connecticut; 2001.

The effects of marketing communication on consumers' choice behavior: The case of pharmaceutical industry. Janakiraman, Ramkumar. 74 pages. University of Southern California; 2006.

Giving advertisers the benefit of the doubt: Trust, cooperative communication, and consumer acceptance of implication in advertising. Ritchie, Robin John Brent. 195 pages. The University of British Columbia; 2005.

Interactivity and its implications for consumer behavior. Liu, Yuping. 145 pages. Rutgers The State University of New Jersey - Newark; 2002.

The interplay of consumers' lay persuasion beliefs and affect-inducing advertising. Kurpis, Lada Helen V. 193 pages. University of Oregon; 2004.

Media transportation and advertising. Wang, Jing. 71 pages. Northwestern University; 2005.

Nostalgia advertising: An exploratory study of its effectiveness and the effect of nostalgia proneness. Reisenwitz, Timothy Harold. 175 pages. [D.B.A.] Cleveland State University; 2001.

Observing outcome-based judgments through the eyes of a consumer. Agrawal, Nidhi. 99 pages. New York University, Graduate School of Business Administration; 2005.

The process and consequences of nostalgia evocation in an advertising context. Pascal, Vincent John. 146 pages. Washington State University; 2003.

The proposed model of attitude toward advertising through sport. Pyun, Do Young. 281 pages. The Florida State University; 2006.

A qualitative study of consumer reactions to offensive advertising. Christy, Timothy Paul. 254 pages. The University of Tennessee; 2003.

The role of discrete emotions in advertising context effects. Davis, Stacy. 252 pages. University of Pennsylvania; 2000.

The role of ethical position and product knowledge in consumer ethical evaluations of advertising content. Maciejewski, Jeffrey John. 176 pages. Marquette University; 2000.

Some consequences of making advertisements more difficult to comprehend: Inhibited counterarguing and a sleeper effect. DeRosia, Eric David. 225 pages. University of Michigan; 2003.

Spontaneous attitude formation in advertising: Effects of source and audience response cues on judgment elicitation. Cronley, Maria Lynn. 115 pages. University of Cincinnati; 2000.

Stereotype activation in advertising: Implications for consumer behaviour. Alvaro, Celeste. 142 pages. Simon Fraser University; 2004.

Text and context: An analysis of advertising reception. Wharton, Christopher. 260 pages. University of Northumbria at Newcastle (UK); 2005.

Third-party organization endorsement of products: An advertising cue affecting consumer pre-purchase evaluation of goods and services. Dean, Dwane Hal. 196 pages. Louisiana State University and Agricultural & Mechanical College; 2000.

Use now, pay later: An examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase. Katrak, Patrice Marie. 225 pages. Michigan State University; 2000.

What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? The case of DRTV. Wyre, Karan J. 171 pages. Michigan State University; 2001.

Ad the "proximity effect": How distance influences evaluations and choice. Ruble, Rodney Marshall. 139 pages. University of Colorado at Boulder; 2007.

An analysis of e-commerce opt-in/opt-out policies and the resulting effects on consumer behavior. Liu, Yi-Chun Catherine. 165 pages. [D.Sc.] The George Washington University; 2009.

Antecedents of consumers' intentions regarding the purchase of prescription drugs via the Internet: An examination of two different "unlawful" consumer behaviors. Patel, Amit S. 187 pages. The University of Mississippi; 2007.

Assessment and implications of consumer reactions to service mergers. Andrews, Melinda L. 142 pages. The Florida State University; 2008.

Bayesian analysis of consumer willingness-to-pay. Sonnier, Garrett. 125 pages. University of California, Los Angeles; 2006.

The bold-timid divide in consumer choice. Maimaran, Michal. 101 pages. Stanford University; 2008.

The bolstering effect: Psychological processes and consequences for consumer preferences. Zemborain, Martin. 253 pages. Columbia University; 2006.

Broken symmetry: Three essays on the dynamic nature of consumer preferences. Jones, Glen Irwin. 165 pages. University of Minnesota; 2006.

Buying with confidence: Preference testing effects in the consumer's decision to purchase. Liu, Wei Wendy. 101 pages. Stanford University; 2006.

Choice under conditions of abundance: The behavior of television audiences. Atre, Jatin Atul. 165 pages. University of Pennsylvania; 2007.

A comparison study of personality types and brand involvement. Meyer, Jenne. 103 pages. Capella University; 2007.

The compensatory effects of pictorial and verbal information for haptic information on consumer responses in non-store shopping environments. Park, Minjung. 249 pages. The Ohio State University; 2006.

Consumer acceptance of online customization for apparel. Cho, Hira. 143 pages. The Florida State University; 2007.

Consumer and retailer strategies when choosing from large assortments. Goodman, Joseph K. 165 pages. The University of Texas at Austin; 2007.

Consumer anger, attributions, and negative behaviors: An examination within a service setting. Funches, Venessa Martin. 230 pages. The University of Alabama; 2007.

Consumer control and customization in online environments: An investigation into the psychology of consumer choice and its impact on media enjoyment, attitude and behavioral intention. Bright, Laura Frances. 147 pages. The University of Texas at Austin; 2008.

Consumer cosmopolitan and acculturative motivations: An executive function aspect of ethnic identity. Kao, Faye J. 209 pages. City University of New York; 2007.

Consumer decisions in a complex world: Measurement concerns, scale development, and validation in a healthcare context. King, Tracey M. 255 pages. Georgia Institute of Technology; 2007.

Consumer learning and habit formation in packaged goods markets. Osborne, Matthew J. 221 pages. Stanford University; 2006.

Consumer perceptions of apparel products in Internet shopping. Kim, Mi-Jung. 303 pages. Oregon State University; 2007.

Consumer perceptions of service fairness in restaurants. Namkung, Young. 134 pages. Purdue University; 2007.

A consumer perspective on mass customization. Hunt, David M. 97 pages. University of Missouri - Columbia; 2006.

Consumer prior expectations and analytic categorization. Zhan, Lingjing. 149 pages. University of Alberta; 2007.

Consumer propensity to deviate: Measurement and relevance to consumer behaviour. Voyer, Peter A. 236 pages. The University of Western Ontario; 2007.

Consumer purchase decisions in a retail environment: The effects of product systems and retail shelf space on consumer product preferences. Montoya, Detra Yvonne. 106 pages. Arizona State University; 2006.

Consumer self-concept and retail store loyalty: The effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores. Rocereto, Joseph F. 186 pages. Drexel University; 2007.

Consumer territorial behaviors in service environments. Griffiths, Merlyn A. 323 pages. University of California, Irvine; 2007.

Consumer trust in an e-retailer: An integrative model directed toward customer retention. Chen, Cuiping. 219 pages. The University of Arizona; 2007.

Consumer ubiquity or anytime anywhere consumption: Scale development and validation. Banerjee, Syagnik. 157 pages. University of Rhode Island; 2008.

Consumers' cognitive, affective, and behavioral responses to an invasion of privacy: Essays on understanding consumers' privacy concerns. Srivastava, Mona. 159 pages. Texas A&M University; 2008.

Consumers' emotional responses to service encounters: The influence of other consumers. Miao, Li. 197 pages. The Pennsylvania State University; 2008.

Consumers' prior experience and attitudes as predictors of their online shopping beliefs, attitudes, and purchase intentions in a multichannel shopping environment. Noh, Mijeong. 206 pages. Auburn University; 2008.

Consuming our immortality: A terror management perspective on how mortality salience affects consumption preferences. Bates, Kenneth Walter. 118 pages. University of Arkansas; 2008.

Consumption emotional experiences: An investigation of their design, outcomes, and underlying mechanism of action in the context of repeated services episodes. Paquet, Catherine. 252 pages. McGill University; 2007.

Contesting marketplace identity myths: The interplay between cultural capital and marketplace embeddedness in consumers' stigma dissociation strategies. Arsel, Tugcem Zeynep. 116 pages. The University of Wisconsin - Madison; 2007.

Context effects in consumer choice. Pocheptsova, Anastasiya. 112 pages. Yale University; 2008.

Contrasting buy-select and select-buy: Set attractiveness versus relative option attractiveness as determinants of decisions to purchase. Gao, Leilei. 105 pages. Stanford University; 2008.

Cross-shopping and shopping orientation: Consumer-perceived value in today's dynamic retail environment. Yu, Lizhu. 218 pages. The University of North Carolina at Greensboro; 2006.

Cultural dimensions and their influence on shopping value. Rubio-Sanchez, Alberto. 166 pages. Purdue University; 2007.

Culture and mental representations of power: Implications for consumers' information-processing strategies, judgments, and influence attempts. Torelli, Carlos Javier. 165 pages. University of Illinois at Urbana-Champaign; 2007.

Customer expectations of the Taiwan banking industry. Chang, Chang-Hsing. 124 pages. [D.B.A.] Nova Southeastern University; 2007.

Customers as market-based assets. Tarasi, Crina O. 203 pages. Arizona State University; 2008.

Customers' perceptions of the marketing mix and the effect on Taiwan hypermarkets' brand equity. Chen, Hui-Chu. 239 pages. Lynn University; 2007.

Determinants of consumer confidence: Am I sure what I want as a consumer? Tsai, I-Wen. 78 pages. The University of Chicago; 2007.

The determinants of consumers' information search patterns in online marketing communication. Lee, Youngwon. 18 pages. The Florida State University; 2006.

Differences in consumer attitude toward the foreign car market in Taiwan, China, and Thailand in terms of factors motivating consumer decision to purchase or not purchase American-made vehicles. Ou, Yu-Ting. 238 pages. [D.B.A.] Alliant International University, San Diego; 2007.

Do consumers forgive and forget? Ben Mrad, Selima. 169 pages. Florida Atlantic University; 2008.

The effect of amount of information and music on consumer shopping behaviors in an online apparel retailing setting. Kim, Jung-Hwan. 267 pages. The Ohio State University; 2006.

The effect of perceptual fluency on online shoppers' aesthetic evaluation, satisfaction, and behavioral intent. Im, Hyun Joo. 262 pages. The Ohio State University; 2007.

The effect of pricing strategy on consumer behavior in the personal insurance industry. Kane, Kathleen F. 195 pages. [D.B.A.] University of Phoenix; 2007.

The effect of reduced food and package sizes on the consumption behavior of restrained and unrestrained eaters. Scott, Maura Lynnette. 58 pages. Arizona State University; 2008.

Effects of additional quality attributes on consumer willingness-to-pay for food labels. Gao, Zhifeng. 142 pages. Kansas State University; 2007.

The effects of certification cobrand and price on consumers' product evaluations and purchase intentions. Patarapongsant, Yupin. 187 pages. University of Illinois at Urbana-Champaign; 2008.

Effects of consumers' self-esteem and self-related mental imagery on the persuasiveness of marketing communications. Aydinoglu, Nilufer Z. 102 pages. University of Michigan; 2007.

Effects of institutional environment and social capital on rural consumers' inshopping behavior. Kim, Jiyoung. 164 pages. The Ohio State University; 2008.

The effects of multiple discounts on consumers' product judgments. Cai, Zhen (Jane). 188 pages. Drexel University; 2008.

The effects of procedural and declarative knowledge in consumer information processing. Shen, Hao. 114 pages. Hong Kong University of Science and Technology; 2008.

The effects of relational satisfaction, organizational reputation, and identification with company on customers' communication behaviors. Hong, Soo Yeon. 172 pages. Syracuse University; 2008.

Effects of word-of-mouth communication on purchasing decisions in restaurants: A path analytic study. Jang, Dongsuk. 167 pages. University of Nevada, Las Vegas; 2007.

Elite brands and their counterfeits: A study of social motives for purchasing status goods. Geiger-Oneto, Stephanie. 173 pages. University of Houston; 2007.

Emotion Regulation Consumption: Examining the effects of emotions and self-regulation on consumption behavior. Kemp, Elyria. 180 pages. University of Arkansas; 2008.

An empirical analysis of Indian consumers' attitudes toward foreign service providers. Khare, Virginie Pioche. 138 pages. [D.B.A.] Cleveland State University; 2006.

An empirical investigation of how perceived devaluation and income effects influence consumers' intended utilization of savings from coupon redemption. Barat, Somjit. 162 pages. University of North Texas; 2007.

Empirical models of consumer behavior in retailing. Wang, Lei Karen. 106 pages. Northwestern University; 2008.

Essays in empirical analysis of consumer behavior and its impact on retailer's optimal strategies. Medeiros, Priscilla Yung. 152 pages. Northwestern University; 2008.

Essays on consumer behavior in retail stores. Cho, Edward Ku. Massachusetts Institute of Technology; 2007.

Essays on consumer learning and jump bidding behavior in online auctions. He, Yongfu. 132 pages. University of Alberta (Canada); 2008.

Essays on consumers' and firms' forward-looking behavior. Rossi, Federico. 116 pages. Northwestern University; 2008.

Essays on cross-buying in a non-contractual setting: Why, what, when and how much? George, Morris K. 121 pages. University of Connecticut; 2008.

Essays on empirical modeling of the price-influenced consumer decision making processes. Roy, Sudipt. 106 pages. Washington University in St. Louis; 2008.

Essays on modeling consumer behavior in online shopping environments. Ying, Yuanping. 74 pages. University of Michigan; 2006.

Essays on product returns: The impact of customer product return behavior on profitability. Petersen, John Andrew. 119 pages. University of Connecticut; 2008.

Essays on the neural basis of consumer choice. Hedgcock, William. 209 pages. University of Minnesota; 2008.

An evaluation of consumer buying criteria and its impact on the purchase of commoditized laptops. McClary, Rachel V. 228 pages. Capella University; 2007.

Examining community values, identification formation, and consumer value assessment in the context of local food communities. Press, Melea Dawn. 199 pages. The Pennsylvania State University; 2007.

Excessive buying: The construct and a causal model. Wu, Lan. 127 pages. Georgia Institute of Technology; 2007.

Explaining buyer opportunism in business-to-business relationships. Hawkins, Timothy Glenn. 228 pages. University of North Texas; 2007.

An exploratory study of the effect of shopping congruence on perceptions, attitudes, and purchase intentions in online and offline stores. Choi, Eun-Jung. 107 pages. Michigan State University; 2008.

Exploring the role of customer value change and relationship adaptation in global business services. Blocker, Christopher P. 345 pages. The University of Tennessee; 2007.

Exploring brand personality congruence: Measurement and application in the casual dining restaurant industry. Asperin, Amelia Estepa. 156 pages. Kansas State University; 2007.

Feeling good and doing better: How specific positive emotions influence consumer behavior and well-being. Cavanaugh, Lisa Ann. 130 pages. Duke University; 2009.

Generalized approach to customer segmentation and building predictive models of customer behavior. Jiang, Tianyi. 132 pages. New York University, Graduate School of Business Administration; 2008.

Generating cooperative advantage: A phenomenological exploration of structural coupling as value coherence of organizational values and consumer values. Luna, Armando, Jr. 239 pages. Ed.D. The George Washington University; 2009.

Hedonic consumption: A study of locus of causality and marketing. Hudson, Jane Duclos. 170 pages. Capella University; 2007.

A Hierarchical Bayesian Finite Mixture multidimensional scaling approach for accommodating structural and preference heterogeneity in three way preference data. Park, Joonwook. 97 oaages. The Pennsylvania State University; 2007.

How self-construal affects consumer reactions to unexpected events: The effects of event valence, event experience, event spread and leadership intervention. Taylor, David Welles. 103 pages. State University of New York at Binghamton; 2008.

How to attract non-targeted customers; promotions targeted to others. Lo, Kingchung Alison. 69 pages. Duke University; 2006.

If I want you to like me, should I be like you or unlike you? Conformity and distinctiveness in consumer decision-making. Papyrina, Veronika. 87 pages. The University of Western Ontario; 2007.

The impact of attribute satisfaction on overall satisfaction, attitudinal loyalty and behavioral loyalty. Froehling, Hans C. 200 pages. [D.B.A.] Nova Southeastern University; 2008.

The impact of consumer spending self-control on consumption behaviors. Haws, Kelly L. 77 pages. University of South Carolina; 2007.

The impact of the abstractness-concreteness of an ad copy on consumers' responses to a product: The moderating role of consumers' regulatory foci and types of product attribute. Ci, Cunhyeong. 170 pages. The University of Texas at Austin; 2008.

The impact of variations in source likeability upon attitude-related responses. Hendrix, Kristin S. 153 pages. Indiana University; 2008.

Indirect effects of marketing decisions on consumer response. Bertini, Marco. 111 pages. [D.B.A.] Harvard University; 2006.

Influence of causal conditional reasoning on acceptance of product claims. Chandon, Elise I. 110 pages. University of Florida; 2006.

The influence of consumers' perspectives of transaction costs in business-to-consumer markets, their risk-bearing propensity, and the categories of goods purchased on consumers' preference of shopping medium. Byramjee, Framarz. 169 pages. Florida Atlantic University; 2007.

Influence of consumers' trust beliefs on intentions to transact in the online environment: An e-tail study. Becerra, Enrique P. 248 pages. Florida Atlantic University; 2006.

The influence of costs, rewards and social inertia on household evaluation of e-services. Thomas, Dominic. 256 pages. University of Alberta (Canada); 2008.

Influence of moral view and other variables on purchase intentions concerning counterfeits. Lee, Seahee. 130 pages. University of Minnesota; 2008.

The influence of previous decision on subsequent decision. Kim, Jungkeun. 262 pages. University of Minnesota; 2008.

Influence of product-endorser match-up on consumer's purchase intentions of (non-sport) endorsed products. Braunstein, Jessica Robin. 117 pages. University of Florida; 2006.

The influence of spatial groupings on consumer decisions. Mishra, Arul. 88 pages. The University of Iowa; 2007.

Influencing consumers' preferences: The effects of mental construal and mode of information processing. Thompson, Debora Viana. 138 pages. University of Maryland, College Park; 2006.

Information, consumer choice and firm strategy in an experience good market. Chen, Yan. 84 pages. University of Maryland, College Park; 2008.

Information processing in consumer relationships: The effect of emotional commitment. Ashley, Christy. 148 pages. University of Rhode Island; 2006.

Information variability of online word-of-mouth as a context for customer decision making. Alexandrov, Aliosha J. 128 pages. The University of Memphis; 2007.

Innovation in context: The effect of diminishing sensitivity, reference dependence, and goal orientation on consumer acceptance on new features. Love, Edwin. 125 pages. University of Washington; 2008.

Investigating consumers' use of product recommendation agents: Understanding the influence of product type and in-store context. Lee, Young Eun. 165 pages. The University of British Columbia; 2007.

Investigating the role of personality in (sport) consumer behavior. Mahan, Joseph Edward, III. 191 pages. University of Maryland, College Park; 2008.

Investigating ways to improve discrete choice methods in assessing individual preference functions with greater reliability and accuracy. Das, Chhandita. 176 pages. University of Rhode Island; 2007.

An investigation into the techniques of neutralization theory and their effects on compulsive consumption behavior. Barnes, Collin Z. 219 pages. Mississippi State University; 2007.

Lay theories and consumer decision-making. Wang, Jing. 107 pages. Yale University; 2008.

A left-brain exploration of consumer creativity: Creative thinking, product evaluation, and cultural differences. Meng, Lufang. 145 pages. University of Minnesota; 2007.

Look on the bright side: self-expressive consumption and consumer self-worth. Dalton, Amy N. 80 pages. Duke University; 2008.

The malleability of consumer judgment and preference: Three essays. Cho, Hyejeung. 69 pages. University of Michigan; 2006.

Men in no-man's land: Proving manhood through compensatory consumption. Moisio, Risto Johannes. 131 pages. The University of Nebraska - Lincoln; 2007.

Modeling dyadic relationships and preference interdependence between consumers. Narayan, Vishal. 113 pages. New York University, Graduate School of Business Administration; 2007.

Money, beer, and toys: Essays in consumer decision making. Lee, Leonard Whee-Chuen Lee-Loon. Massachusetts Institute of Technology, 2006.

The multiple influences of mixed emotions on consumer judgment and choice. Hong, Jiewen. 133 pages. Northwestern University; 2008.

Not all desires are created equal: Exploring a dual-motivation account of consumer desire. Rodriguez, Alexandra V. 161 pages. University of Illinois at Urbana-Champaign; 2006.

Online brand community participation: Antecedents and consequences. Madupu, Vivekananda. 89 pages. The University of Memphis; 2006.

Online customer-to-customer communications as drivers of relationship quality and purchase behavior. Adjei, Mavis Tandoh. 126 pages. The University of Mississippi; 2006.

Operational implications of strategic consumer behavior. Swinney, Robert Phillip. 165 pages. University of Pennsylvania; 2008.

The positive emotion elicitation process of Chinese consumers toward a U.S. apparel brand: A cognitive appraisal perspective. Kang, Ji Hye. 128 pages. Oklahoma State University; 2007.

Power and consumer behavior. Riley, Breagin K. 79 pages. Northwestern University; 2009.

Predicting the fickle buyer with the attribute carryover effect. Boland, Wendy Attaya. 242 pages. The University of Arizona; 2008.

Product attachment. Mugge, Ruth. 200 pages. Technische Universiteit Eindhoven (The Netherlands); 2007.

The psychological mechanism of agenda setting: Developing a cognitive process model to test consumer perception of cause-related marketing. Yu, Jason Jusheng. 221 pages. The University of North Carolina at Chapel Hill; 2009.

The psychology of category design: Essay 1: How product groupings influence assortment perceptions, choice and satisfaction. Essay 2: How product groupings influence consumer learning. Poynor, Cait. 155 pages. University of South Carolina; 2008.

The relationship between psychological types, demographics and post-purchase buyer's remorse. Fried, Trevor A. 133 pages. [D.B.A.] Nova Southeastern University; 2008.

The relationship of service quality, consumer decision factors and brand equity. Vatjanasaregagul, Ladda. 176 pages. [D.B.A.] Nova Southeastern University; 2007.

The relationship of value, satisfaction and loyalty on customer retention in the professional service sector. Trasorras, Rene J. 99 pages. [D.B.A.] Nova Southeastern University; 2008.

Relative and interaction effects of situational and personal factors on impulse buying. Lee, Jaeha. 112 pages. University of Minnesota; 2008.

The role of business process capabilities and market-based assets in creating customer value and superior performance. Dickinson, J. Barry. 300 pages. Drexel University; 2009.

The role of perspective taking, self-awareness, and self-other similarity in the impact of donation appeals. Hung, Wai Ping. 78 pages. Hong Kong University of Science and Technology; 2008.

The role of time frames on consumer budgeting: Why feelings of confidence bias budget estimates. Ulkumen, Gulden. 75 pages. New York University, Graduate School of Business Administration; 2007.

Saving face; making meaning: The negative effects of consumers' self-serving response to brand extension. Avery, Jill. 225 pages. [D.B.A.] Harvard University; 2007.

Self-other connectedness in consumer affect, judgments, and action. Winterich, Karen Page. 157 pages. University of Pittsburgh; 2007.

A social norms marketing approach to promote healthy behaviors and reduce misperceptions about alcohol use on campus. Cascarano, Marie. 113 pages. [Ed.D.] Teachers College, Columbia University; 2007.

Suspicion and change-of-meaning in persuasion: A co-creation application. Kirpalani, Nicole. 163 pages. City University of New York; 2009.

Theory and applications of consumer search models. McCarthy, Ian M. 134 pages. Indiana University; 2008.

Three essays on empirical studies of consumer behavior. Liu, An-Shih. 145 pages. The University of Texas at Austin; 2007.

Three essays on risk-adjusted customer lifetime value and returns to search. Singh, Shweta. 114 pages. The University of Texas at Dallas; 2008.

Towards a better understanding of unethical consumer behavior: The influence of individual characteristics, situational circumstances and emotional experiences in consumers' ethical decision-making processes. Steenhaut, Sarah. 445 pages. Universiteit Gent (Belgium); 2006.

Two essays on facilitating consumer purchase under limited information. Qiu, Chun. 135 pages. University of Alberta (Canada); 2008.

Two essays on the impact of goals on consumer behavior. Zhang, Meng. 108 pages. University of Toronto; 2006.

Underlying contextual effects leading to over consumption: Extremeness aversion and bundling. Sharpe, Kathryn M. 218 pages. Duke University; 2008.

Understanding brand rating evaluations: A look at instrument design format and its influences on consumer processing styles. Smith, Shane David. 186 pages. University of South Carolina; 2008.

The unity of form and function: Making sense of product design from a consumer's point of view. Luchs, Michael Gerhard. 74 pages. The University of Texas at Austin; 2008.

Unrealistically optimistic consumers: A selective hypothesis testing account for optimism in predictions of future behavior. Tanner, Robin J. 81 pages. Duke University; 2008.

Unstable consumer learning models: Structural models and experimental investigation. Lovett, Mitchell James. 135 pages. Duke University; 2008.

Using multi-market information to improve understanding of firm and consumer behavior. Costa Albuquerque, Paulo Antonio. 125 pages. University of California, Los Angeles; 2006.

Using principal components analysis to understand consumers' moment-to-moment affect traces and their influence on ad and brand attitudes. Young, Jennifer Lee. 170 pages. The University of Texas at Austin; 2008.

When consumers choose to restrict their options: Influence of concrete and abstract regret on choice set size preference. Bulbul, Cenk. 86 pages. New York University, Graduate School of Business Administration; 2007.

Why consumers buy multiple products from a single producer: A household production explanation. Liu, Feng. 61 pages. The University of Wisconsin - Milwaukee; 2007.

Why consumers rely on affect in the distant future: Effects of temporal construal in affective situations. Kim, Hakkyun. 164 pages. University of Minnesota; 2007.

You and me make we: An exploration of consumer nested identities. Massiah, Carolyn Anne. 165 pages. Arizona State University; 2007.

Young consumers' fair trade consumption: Application of the theory of planned behavior to non-food fair trade purchases. Ma, Yoon Jin. 127 pages. Iowa State University; 2007.

Yours, mine, and ours: How families manage collective, relational, and individual identity goals in consumption. Epp, Amber M. 185 pages. The University of Nebraska - Lincoln; 2008.

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Consumer Complaints

Consumer complaint behavior: Studies on behavioral dimensions and the impact of the Internet. Goetzinger, Lynn M. 159 pages. Purdue University; 2007.

Development of a design analysis model for consumer complaints: Revealing a new class of quality failures. den Ouden, Elke Petronella Henrica. 165 pages. Technische Universiteit Eindhoven (The Netherlands); 2006.

Organizational responses to consumer complaints: An approach to understanding the effectiveness of remedial accounts. Bolkan, San Steven. 154 pages. The University of Texas at Austin; 2007.

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CRM/Buyer-Seller Relationship

Accomplishment of dual focus in exploration and exploitation: The influential role of the customer relationship management (CRM) process. Tinoco, Janet K. 194 pages. University of Central Florida; 2007.

Antecedents and consequences of consumer service decision-making self-efficacy. Hale, Dena. 197 pages. Southern Illinois University at Carbondale; 2008.

Buyer-seller relationship quality and brand equity in the Thoroughbred consignment industry. Marquardt, Adam Jefferson. 203 pages. University of Oregon; 2007.

Customer intention as the key to successful CRM implementation: Empirical insights from an SEM application. Al-Shuridah, Obaid Mobarak. 225 pages. Southern Illinois University at Carbondale; 2005.

Customer relationship management: A content analysis of issues and best practices. Chakravorti, Samit. 162 pages. Florida International University; 2006.

Customer retention in the financial industry: An application of survival analysis. Zhang, Hong. 126 pages. Purdue University; 2008.

Customers as market-based assets. Tarasi, Crina O. 203 pages. Arizona State University; 2008.

Determinants of customer partnering behavior in logistics outsourcing relationships: A relationship marketing perspective. Rossiter Hofer, Adriana. 217 pages. University of Maryland, College Park; 2007.

A determination of interpersonal interaction expectations in international buyer-seller relationships. Jones, David Lawrence. 314 pages. Virginia Polytechnic Institute and State University; 2000.

Developing metric MDS techniques for the visualization and interpretation of customer data. France, Stephen L. 213 pages. Rutgers - The State University of New Jersey - Newark; 2008.

The development of a multiple service customer lifetime value model. Dover, Howard F. 184 pages. The University of Texas at Dallas; 2008.

The differing effects of satisfaction, trust, and commitment on buyer's behavioral loyalty: A study into the buyer-salesperson and buyer-selling firm relationship in a business-to-business context. Rutherford, Brian Nicholas. 222 pages. Georgia State University; 2007.

Doing more, doing less: Consequences of exceeding versus falling short of promises. Gneezy, Ayelet. 110 pages. The University of Chicago; 2007.

E-commerce and the Internet: A study on the impact of relationship marketing opportunities for better online consumer intentional relationship. Portuese, Daniela. 155 pages. Capella University; 2006.

Effectiveness of relationship marketing bonding tactics in predicting customer share in the public sector school foodservice market. Begalle, Mary S. 125 pages. Iowa State University; 2008.

The effects of interorganizational systems on process and structure in buyer-seller exchange. Sharma, Preeti. 225 pages. The University of Nebraska - Lincoln; 2000.

Effects of temperaments and value systems on customer interpersonal satisfaction and repurchase intention in dyadic sales relationships. Preis, Michael W. 260 pages. The George Washington University; 2000.

An empirical study of the task-technology fit of customer relationship management systems. Ledbetter, Mary Layfield. 296 pages. [D.B.A.] Nova Southeastern University; 2007.

Essays on ongoing buyer-seller relationships in business markets. Kothandaraman, Prabakar. 150 pages. The Pennsylvania State University; 2001.

An examination of buyer relationship involvement, value creation and opportunism in buyer-seller relationships. Thomas, Sunil. 142 pages. The Pennsylvania State University; 2005.

An examination of inter-organizational culture congruence, relationship strength and organizational effectiveness between buyer-seller relationships in a business-to-business environment. Stein, Melaura H. [D.B.A.] 203 pages. Nova Southeastern University; 2003.

An exploration of the relation between trust and cross-boundary sales collaboration. White, Linda. 113 pages. Alliant International University, San Francisco Bay; 2006.

A framework for effective customer and frontline employee involvement in new service development. Melton, Horace L. 123 pages. The Florida State University; 2007.

The impact of customer-initiated influence tactics in global account relationships. Borders, Aberdeen Leila. 215 pages. Georgia State University; 2002.

The impact of leadership roles in relation to customer retention: An analysis of the relationship between insurance agency customers and insurance agency management. Duru, Chika Ebenezer. 148 pages. Capella University; 2006.

The impact of negotiation strategy on customer-supplier relationships. Atkin, Thomas S. 196 pages. Michigan State University; 2001.

The impact of pharmaceutical company customer relationship management programs on North American pediatricians. Koontz, Mary Jean. 147 pages. [D.B.A.] Golden Gate University; 2006.

Incorporating competitor data into customer relationship management. Walker, Doug. 58 pages. University of Houston; 2008.

The influence of quality on business-to-business (B2B) professional service relationship. Schertzer, Susan M. Brakers. 125 pages. University of Cincinnati; 2006.

Intra-organizational and inter-organizational dimensions for successful integrated CRM systems in B-to-B settings. Stein, Alexander D. 128 pages. Temple University; 2007.

Leveraging relationship marketing in service industries in light of customer attachment styles. Mende, Martin. 232 pages. Arizona State University; 2008.

Long-term manufacturing buyer-seller relationships: Structural and organizational relationship antecedent factors. Steffel, Ronald V. [D.B.A.] 235 pages. Nova Southeastern University; 2000.

Marketing-sales interface for new products: Analytical and empirical essays. Fu, Frank Q. 146 pages. University of Houston; 2006.

The need to maintain employee counts in providing customer service. Troller, Cynthia S. 65 pages. Capella University; 2007.

Preferences for relationships with salespeople: Profit intention in the context of ruralpolitan buyers. Downey, Walter Scott. 106 pages. Purdue University; 2007.

Principals and manufacturers' representatives: Leadership behaviors and support related to Relationship marketing developmental stages. Carson, Amy C. 153 pages. University of Connecticut; 2006.

Privacy, strategic information disclosure and new customer acquisition: Implications for customer relationship management. Caravella, Mary Neuner. 95 pages. Harvard University; 2007.

Psychological empowerment of salespeople: The construct, its inducement, and consequences on customer relationships. Yim, Hong Kit. 122 pages. Drexel University; 2008.

Relational benefits and costs in channel distribution: A dyadic research from buyers and sellers perspective. Vu, Dung The. 186 pages. Old Dominion University; 2007.

Relational program effectiveness: The impact of reward type and policy on customer commitment and relational worth. Phillips, Joanna. 180 pages. The University of Mississippi; 2007.

Relational value exchange: A grounded theory study of buyers' and sellers' approaches to building, maintaining, and/or dissolving interorganizational relationships. Stewart, Geoffrey Todd. 335 pages. The University of Tennessee; 2006.

The relationship between customer service quality and restaurant revenue in a gaming-centric casino environment. Brandmeir, Karl D. 67 pages. University of Nevada, Las Vegas; 2006.

The relationship development process in a retail context. Hansen, John D. 242 pages. The University of Alabama; 2006.

Relationship effectiveness and key account performance: Assessing inter-firm fit between buying and selling organizations. Richards, Keith. 84 pages. University of Houston; 2007.

Relationship, loyalty, and marketing---A correlation study of Taiwan hotel customers' perspectives. Wang, Rujian. 277 pages. Oklahoma State University; 2007.

Relationship management and member retention: A case study of an advocacy organization. Derville, Tiffany Lynn. 261 pages. University of Maryland, College Park; 2007.

Relationship multiplexity: Effects on sales growth and volatility from a customer. Tuli, Kapil R. 56 pages. Emory University; 2006.

Relationship selling and trust: Antecedents and outcomes. Ben-Rechav, Gila Gabay. 300 pages. Portland State University; 2000.

The role of contact channel orientation in customer equity management. Dong, Weimin. 161 pages. [D.B.A.] Boston University; 2008.

The role of emotion in the relationship between customers and contact personnel. Lee, SangHyun. 113 pages. Purdue University; 2004.

The role of information acquisition and knowledge use in managing customer relationships. Gonzalez, Gabriel Refugio. 125 pages. Arizona State University; 2001.

Sales effectiveness and relational behaviors in the buyer/seller relationship. McLaughlin, Shirley Todd. [D.B.A.] 246 pages. Nova Southeastern University; 2001.

Seller influence tactics (SITs) in the buyer-seller dyad: Developing the construct, its antecedents, and consequences. McFarland, Richard G. 189 pages. Georgia Institute of Technology; 2000.

The spatial organization of contact, ties and investment flows: Customer relationships and credit access in commercial banking. Britton, Marcus Leland. 348 pages. Northwestern University; 2006.

Strategic success determinants in buyer-supplier relationships. Chinuntdej, Norapol. [D.B.A.] 226 pages. Nova Southeastern University; 2003.

A study of the effects of puffery on trust in the buyer-seller relationship. Haan, Perry Charles. [D.B.A.] 160 pages. University of Sarasota; 2000.

Strengthening consumer relationships through corporate social initiatives. Du, Shuili. 115 pages. [D.B.A.] Boston University; 2007.

Sustaining firm-customer dialogs: A model of technology-mediated personalization (TMP) and relationship continuity. Shen, Anyuan (Daniel). 159 pages. The University of Nebraska - Lincoln; 2007.

Theme park employee satisfaction, relationship marketing orientation and customer orientation. Wagenheim, Matthew Thomas. 215 pages. University of Florida; 2006.

Three essays in modeling customer retention. Jamal, Zainab. 159 pages. University of California, Los Angeles; 2006.

Trust and the car salesperson: An empirical study on the development of trust and sales effectiveness. Spaulding, David G. [D.B.A.] 157 pages. Nova Southeastern University; 2002.

A unified framework for industrial buyer-seller relationships. O'Donnell, Edward A. 148 pages. Kent State University; 2005.

The value of B2B face-to-face sales interaction in United States, Canada and Latin America. Byrnes, Thomas J. [D.B.A.] 127 pages. Nova Southeastern University; 2007.

When and how corporate social responsibility makes a company's frontline employees customer oriented. Korschun, Daniel. 132 pages. D.B.A. Boston University; 2008.

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Customer Loyalty

An analysis service quality, customer satisfaction and customer loyalty of commercial swim clubs in Taiwan. Liu, Yi-Chin. 148 pages. D.S.M. United States Sports Academy; 2008.

Customer retention in the financial industry: An application of survival analysis. Zhang, Hong. 126 pages. Purdue University; 2008.

Cynical consumers: Dangerous enemies, loyal friends. Helm, Amanda E. 263 pages. University of Missouri - Columbia; 2006.

The effects of service recovery satisfaction on customer loyalty and future behavioral intentions: An exploratory study in the luxury hotel industry. Riscinto-Kozub, Kristen A. 216 pages. Auburn University; 2008.

Examining the antecedents and structure of customer loyalty in a tourism context. Li, Xiang. 309 pages. Texas A&M University; 2006.

Factors influencing baseball fan's brand loyalty: A comparison of Florida Marlins and Tampa Bay Devil Rays. Lin, Yun-Tsan. 179 pages. Lynn University; 2007.

How customer loyalty programs can influence relational marketing outcomes: Using customer-retailer identification to build relationships. Ha, Sejin. 318 pages. The Ohio State University; 2007.

The influence of perceived loyalty program value on satisfaction, switching costs, and attitudinal and behavioral loyalty: An empirical investigation of a casino loyalty [program]. Jeon, Sang Mi. 159 pages. Michigan State University; 2008.

Loyal subjects? Consumer surveillance in the personal information economy. Pridmore, Jason Hart. 253 pages. Queen's University (Canada); 2008.

Patient loyalty versus satisfaction: Implications for quality and marketing strategies. Baba Wazzan, Dania. 165 pages. Walden University; 2007.

A retrospective data examination of customer loyalty in the e-banking technology services industry: Strategies for new successes. Reynolds, John. 192 pages. Capella University; 2007.

The role of logistics service quality in creating customer loyalty. Davis, Elizabeth R. 217 pages. The University of Tennessee; 2006.

Service quality, customer satisfaction, and customer loyalty in consumer electronics e-tailers: A structural equation modeling approach. Wu, Kuang-Wen. 239 pages. Lynn University; 2006.

Sport spectator conative loyalty: A comparison of Latino subgroups and non-Latino consumers. Harrolle, Michelle Gacio. 149 pages. University of Florida; 2007.

Temporal orientation and consumer empowerment: Examining a Las Vegas casino loyalty program. Hendler, Flavia. 151 pages. University of Nevada, Las Vegas; 2008.

Three essays on consumer devotion. Ortiz, Mandy H. 148 pages. The University of Alabama; 2008.

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Customer Satisfaction

Asymmetrical effects of attribute performance on customer satisfaction. Slevitch, Elisaveta. 112 pages. Iowa State University; 2007.

Choosing; selecting or rejecting: The implications of decision strategy for consumer satisfaction. Machin, Jane E. 98 pages. University of Pennsylvania; 2006.

Effects of culture on service quality and customer satisfaction ratings. Shih, Ching-he. 152 pages. The University of Utah; 2006.

Exploring e-customers and the relational effects of satisfaction, trust and commitment. Decker, Thomas J., III. 217 pages. [D.B.A.] Nova Southeastern University; 2006.

The linkages among service quality attributes, customer value, customer satisfaction, and customer loyalty in Indonesian retail banking settings. Toelle, Sulistyawati. 163 pages. [D.B.A.] Nova Southeastern University; 2006.

Measuring customer pre-purchase satisfaction. Huang, Wen-yeh. 132 pages. Purdue University; 2006.

The moderating effects of involvement on the relationships among perceived service quality, customer satisfaction, and customer citizenship behavior. Chung, Tae-Wook. 206 pages. The Florida State University; 2006.

Patient loyalty versus satisfaction: Implications for quality and marketing strategies. Baba Wazzan, Dania. 165 pages. Walden University; 2007.

Perceptions of service quality and customer satisfaction of Thai online shopping services. Yomnak, Tortrakul. 91 pages. [D.B.A.] Nova Southeastern University; 2007.

The relationship between capacity for change and customer satisfaction in POD-eBook self-publishing. Ziegler, James G. 255 pages. Walden University; 2007.

The relationship between customer satisfaction and conflict management styles of call center representatives. Wade, Randall Eugene. 129 pages. Capella University; 2007.

The relationship of service quality to customer satisfaction: An analysis within industrial business-to-business technical field service. Fehl, Steven M. 183 pages. Capella University; 2006.

Service quality, customer satisfaction, and customer loyalty in consumer electronics e-tailers: A structural equation modeling approach. Wu, Kuang-Wen. 239 pages. Lynn University; 2006.

A surrogate measure of customer satisfaction in the manufacture of Printed Wiring Boards. Maamoun, Adam Y. 169 pages. University of Central Florida; 2008.

Toward customer love: Investigating the antecedents and outcomes of satisfied customers' emotional attachments to retailers. Kim, Hye-Young. 188 pages. The University of Tennessee; 2007.

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