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MQM 385 - Organizational StrategyRelated Milner Library GuidesPrinted Guides to Library Resources: Web Pages: Industry AnalysisIdentify the industry – if not obvious, use a directory, like the Million Dollar Directory (Reference HC 102 .D801), the S&P Register of Corporations (Desk Reference HG 4057 .A401), or the online Lexis-Nexis Academic Business component to identify and get NAICS/SIC codes Identify the NAICS and SIC codes Gather industry data - good starting points: For Import/Export data try GMID and/or SourceOECD. Scripts for searching both of these databases are located at Finding Foreign Direct Investment and Import/Export Data. Analytic ToolsPorter's Five Forces - Web sites that explain this analytic tool: PEST Analysis - Web sites that explain this analytic tool: SWOT Analysis - Web sites that explan this analytic tool: Company/Competitor AnalysisPrint ResourcesMergent Handbook of Common Stocks (Reference HG 4905 .M81501) For company history, use International Directory of Company Histories (Reference HD 2721 .I58) Good concise overview: Company Profiles for Students (Reference HG 4057 .A15644) Extend your search to the Mergent Manuals and other sources listed in the Research a Company guide. Online ResourcesCompany Information Web page S&P Stock Reports in NetAdvantage 10-K Reports - Search the EDGAR Database Company profiles in Business Source Elite Company financial information in Lexis-Nexis Academic: Hoover’s access, Worldscope, Thomson Company’s own web page Business Ratios For articles consult one of the following indexes: To find full-text online, use the Citation Linker or FIND IT (from within an index) Questions?For help finding information and using the library's resources, use one of our reference services:
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