Marketing

Advertising

About.com - Advertising
Links to a wide variety of resources on advertising.

Ad*Access
The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.

AdCracker
Provides guides to advertising techniques and a page of links to other resources.

AdFlip.com
Archive of classic print ads. Browsing the images is free, but special sections require registration and payment.

adforum.com
Advertising and agency news and directories; available in country editions or as a worldwide resource.

Advertising Age Encyclopedia of Advertising  (Floor 2 Reference HF 5803 .A28 2003)
Profiles advertising agencies, individuals, campaigns, market research methods, and advertising tools.

Advertising Media Sourcebook  (Reference HF 5826.5 .A38 1997)
A guide to planning advertising campaigns with sample pages from leading sources.

Advertising Quotes
The University of Texas Department of Advertising has arranged memorable sayings, humorous quips, and words of wisdom by subject. The source of each quote is given.

Advertising World (University of Texas)
An indexed directory to the entire field of advertising, with each of 75 topics containing links to dozens of sites.

ClickZ Stats - Advertising
The site provides access to Web marketing data, information, and archived articles.

Emergence of Advertising in America: 1850-1920
A searchable, browseable collection of images of over 9,000 advertising items and publications dating from 1850 to 1920 is presented by the John W. Hartman Center for Sales, Advertising & Marketing History and Duke University's Digital Scriptorium. Chronicles the rise of consumer culture in America and the development of the advertising profession.

Fifty Years of Coca-Cola Television Advertisements: Highlights from the Motion Picture Archives at the Library of Congress.
Part of the American Memory Project at the Library of Congress.

Frequently Asked Advertising Questions
Questions and answers from the Federal Trade Commission concerning advertising.

Historic Campaigns
The Ad Council's collection of significant public service advertising campaigns since 1942.

IssueAds @ APPC
Annenberg Public Policy Center offers reports and data about issue advertising.

The Living Room Candidate: Presidential Campaign Commercials 1952-2004
Clips and information provided by the American Museum of the Moving Image.

Media Handbook  (HF 5826.5 .K38 2003)
Guide to advertising media selection, planning, and buying.

Present at the Creation: The Marlboro Man
Page from National Public Radio outlining the history of the Marlboro man, with links to related resources.

Advertising Law

Advertising Law & Ethics
Created by the University of Texas at Austin to supplement the Advertising Law site above.

Advertising Law
A collection of links maintained by the Emery University Law Library Electronic Reference Desk.

Advertising Law Resource Center
Links to a variety of resources for consumers and advertisers.

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General Sources

For additional printed resources consult the printed guide: Market Research, available online and in print in Milner Library.

@ BRINT
Performing a search for marketing on the @BRINT site provides links to a variety of marketing resources.

About.com - Marketing
Links to a wide variety of marketing resources.

Dictionary of Marketing Communications  (HF 5412 .G68 2004)

The Entertainment, Media and Advertising Market Research Handbook  (Floor 6 Reference GV 174 .E58)
Handbook covering branding, types of advertising, and market demographics.

Export.gov - Market Research
Provides information for market research for international markets.

Food Marketing Institute
The "Facts & Figures" section provides statistics and information on the industry and individual companies.

The Handbook of International Market Research Techniques, edited by Robin J. Birn  (Reference HF 5415.2 .H29 2000)

KnowThis.com - knowledge source for marketing
A directory of online resources, originally created by two faculty members from West Chester University, and part of the World Wide Web Virtual Library.

LSU Libraries Webliography - Marketing
Provides many links to marketing sites.

Market Research
A guide to resources from Rutgers University Libraries.

Market Research
Aimed at non-profits and not-for-profits, but useful for others as well.

Marketing: The Encyclopedic Dictionary  (Reference HF 5412 .M47 1999)

Marketing Basics
Information and links from the Small Business Administration.

The Marketing Research Guide  (Reference HF5415.2 .M35585 2006)

Marketing Scales Handbook: A Compilation of Multi-Item Measures  (Reference HF 5415.3 .B785 1992)
A three volume compilation of consumer behavior, advertising, and organizational, salesforce and miscellaneous scales, with descriptions of the scales and evaluations of their reliablity and validity.

MarketingProfs.com
Compiled by marketing professionals, the site offers articles, FAQs, and tutorials focusing on the strategies and tactics that marketing firms use. Requires free registration to access the tutorials.

/MouseTracks/
Provides links to marketing lists and academic materials from various colleges and universities.

The Practical Guide to Sales & Marketing Management  (Reference HF 5438.4 .G368 1998)

ResearchInfo.com
Provides links to a variety of market research resources.

Statistical Sources for Business
Milner Library Web page providing links to agricultural, consumer, demographic, economic, industry, and trade statistics.

Tilburg University - Other Marketing Resources on the World Wide Web
Provides links to market research resources of interest to academics.

Web Marketing Info Center
Provides links to thousands of online marketing resources.

Yahoo: Marketing and Advertising
Provides links to marketing resources.

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Dissertations

Dissertations and theses are a good source of current research results, but are often difficult to identify and access. This guide lists publications from 2000 to the present. All are Ph.D. dissertations unless otherwise noted. Full-text may be viewed by Illinois State University students, faculty, and staff in the database DISSERTATIONS AND THESES.

Advertising Media
     Direct-to-Consumer Advertising
     Electronic / Internet Advertising
     Print Advertising
     Television and Radio Advertising

The Advertising Message
     Graphics and Design
     Language and Advertising
     Music and Advertising

Brands, Branding, and Sponsorship

Cause Marketing
     Political Advertising
     Public Policy / Nonprofit Marketing
     Religious Marketing / Religion and Marketing

Consumer Behavior
     Advertising and Consumer Behavior
     Consumer Behavior
     Consumer Complaints
     CRM/Buyer-Seller Relationship
     Customer Loyalty
     Customer Satisfaction

Cultural Aspects of Advertising
     Body Image / Personal Identity
     Culture / Lifestyle
     Gender and Gender Roles
     Race / Ethnicity

International Marketing
     Marketing in Specific Countries
     Crosscultural Studies
     Global / Transnational Marketing

Marketing and Advertising History

Marketing Channels and Supply Chains

The Marketing Industry and Regulation
     Advertising and Marketing Industry
     Ethics / Deceptive Advertising
     Regulation

Marketing Products and Services
     Alcohol
     Auctions
     Automobiles
     Cinema
     Clothing and Fashion
     Computers and Technology
     Education
     Financial Services and Banking
     Food and Dining
     Health / Medical
     New Products
     Pharmaceuticals
     Retailing
     Sports
     Tobacco
     Travel
     Other

Pricing and Economics of Marketing

Target Audience
     Customer Segmentation
     Advertising to Children
     Advertising to Teens
     Advertising to College Students
     Advertising to Adults
     Advertising to the Elderly

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Internet Marketing

ClickZ News
Daily newsletter, formerly the Internet Advertising Report. Also available by e-mail subscription.

E-Commerce
A Milner Library guide to resources.

elab
The Sloan Center for Internet Retailing at Vanderbilt University provides research manuscripts and links to other sources of information about ecommerce.

A Framework for Global Electronic Commerce
A collection of reports by the President's Information Infrastructure Task Force detailing strategies to accelerate the growth of global commerce across the Internet.

Online Advertising Discussion List
ADASTRO Incorporated sponsors this online discussion group; registration is free. Also provides links to online resources.

Yahoo! - Economics: Electronic Commerce Policy
Yahoo! - Business and Economy: B2B - Electronic Commerce
Provide links to online resources.

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Journals

Selected journals are available directly from their own Web sites, as well as through the indexes and databases listed below:

Academy of Marketing Science Review

Advances in Consumer Marketing

Advertising Age
Features daily news and advertising data on the top brands, advertisers, media companies, and more. The printed edition is available in the library at: HF 5801 .A276

American Demographics
Provides access to browse articles, columns, and letters from American Demographics (January 1995 to the current issue), with a link to Marketing Tools. The printed edition of American Demographics (HB 881 .A1 A464) is available in the library.

American Marketing Association Publications
Provides indexing and selected articles from each of the AMA's major publications.

BtoB
A business to business marketing news resource.

dmNews.com
News articles updated daily from Direct Marketing News.

Journal of Empirical Generalisations in Marketing Science
Now in its 9th volume; each volume contains 1-3 articles.

Marketing Bulletin Online

packworld.com
News articles from Packaging World Magazine.

Quirk's Marketing Research Review
Permits free retrieval of articles from 1986-2002 without registering or subscribing.

Sales and Marketing Management
Provides a browseable table of contents for the current issue and the full text of selected articles. An index for previous issues covers two years. The printed edition is available in the library at: HF 5438 .A3401.

Strategy: The Canadian Marketing ReportWhat's Next Online
A free, online newsletter focusing on business marketing tips and discussion, with links to noteworthy sites.

In addition, full-text articles in many marketing journals are available through such online databases and indexes as Academic Universe (Lexis-Nexis), ABI/INFORM, Business Source Elite, Electronic Collections Online, Periodical Abstracts.

Additional lists of marketing journals are available at:

Academic Marketing Journals

Academic Journals Related to Marketing

Cabell's Directory of Publishing Opportunities in Marketing (Reference HF 5410 .C23)
Lists and describes marketing journals.

A Ranking of Marketing Journals
Provides a list of the journals examined in the same authors' article Faculty Perceptions of Marketing Journals

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Professional Organizations

Ad Council
"A private, non-profit organization, the Council was founded in 1942 to rally support for the war effort." It still produces public service ads and campaigns today. Sample historic campaigns are illustrated, and research results presented.

American Marketing Association
Provides association news and resources for practitioners, teachers, and students.

The Direct Marketing Association

Esomar
The World Association of Opinion and Marketing Research Professionals.

International Advertising Association
Provides news and association information.

Marketing Research Association
Provides news, links to resources and career development information.

Profesional Associations and Institutes
List maintained by Tilberg University in the Netherlands provides links to dozens of organizations and institutes worldwide.

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Public Relations

All About Public Relations
An informational site maintained by an experienced public relations specialist.

Council of Public Relations Firms
Provides industry resources and statistics.

Effective Writing Skills for Public Relations  (HF 5718.3 .F67 2005)

Experts.com
A global interactive Internet directory offering a database of thousands of listings about experts, spokespersons and consultants in all fields.

The Global Public Relations Handbook  (HM 1221 .G57 2003)

Handbook of Public Relations  (Reference HD 59 .H267 2001)
Defines the discipline and its practice, identifies best practices, discusses public relations globally and in cyberspace.

The Handbook of Strategic Public Relations & Integrated Communications  (HM 263 .H317 1997)

Institute for Public Relations
The Research section includes papers and articles on a variety of topics.

Lesly's Handbook of Public Relations and Communications  (Reference HM 263 .L472 1998)
Standard handbook for the field.

The Museum of Public Relations
The Web site for this museum features exhibits on several early pioneers in public relations.

National Directory of Corporate Public Affairs  12th ed.  (Reference HD 59. N37 12th 1994)

O'Dwyer's Directory of Public Relations Firms  (Reference HF 5353 .O3 1994)

O'Dwyer's PR/Marketing Communications Website
Free services include a limited directory of 400 public relations firms and a jobs center.

Online Public Relations
Provides links to a wide variety of public relations resources.

Online Public Relations: A Handbook for Practitioners  (HD 59 .H598 2001) 

PR Newswire
Daily news.

Public and Media Relations
Information and links to resources.

Public Relations: A Practical Guide to the Basics  (HD 59 .H443 2003)

Public Relations Specialists
Description of the requirements and work performed from the Occupational Outlook Handbook.

Public Relations Writing: The Essentials of Style and Format  (HM 263 .B538 1999)

The Publicity Handbook  (HD 59 .Y33 2001b)

Topix.net - Public Relations News
A news wire.

Women Executives in Public Relations - Resources: Industry Links
Provides links to organizations and resources.

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Surveys and Survey Results

American Consumer Satisfaction Index
Developed by the National Quality Research Center at the University of Michigan Business School. Select ACSI Scores and Commentary for  national measures of consumer satisfaction, evaluating 200 companies in 43 industries.

American Public Opinion Index (Reference HM 261 .A463)
American Public Opinion Data (Mfiche HM 261 .A462)
The index covers nearly 200 polling organizations in annual topical volumes from 1981 through 2000. There is a data set for each year, arranged by polling source. Data includes sample size, methodology, and conclusions as well as responses.  New:  Polling the Nations, the online service that replaced the American Public Opinion Index and Data.

Consumer Expenditure Survey
National survey data from the Bureau of Labor Statistics covering 1999 through 2005.

The Gallup Poll (Reference HN 90 .P8 G3)
An annual summary of the results of polls conducted by the Gallup Organization. See also the Gallup Poll Monthly (HM 261 .A1 G3403)

GVU's WWW User Survey
Georgia Institute of Technology's Graphics, Visualization & Usability Center has administered ten online surveys of WWW users since January 1994. Available online are the summaries, graphical representation of survey results, and codebooks and datasets for each survey. Questions covered user demographics; Web use; and attitudes concerning privacy, censorship, security, information gathering, and purchasing behavior.

J.D. Power Consumer Center
Provides ratings for automobiles, boats, electronics, finance & insurance, healthcare, homes, telecom and travel.

Survey of Consumer Finances
Federal Reserve Board triennial survey of the balance sheet, pension, income, and other demographic characteristics of U.S. families. The survey also gathers information on the use of financial institutions.

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