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New Materials

Books Added in October 2009

General Business	International Business
Accounting and Tax	Management
Careers and Career Development	Marketing
Development Economics	Mortgage and Economic Crisis
Economics	Small Business
Finance, Investment, and Banking	Specific industries and Companies
Human Resources, Labor, and Pensions

Previous Month New Materials

General Business

HC 60.5 .B34 2009
Insider's guide to the Peace Corps: What to know before you go. Dillon Banerjee. Ten Speed Press, 2009.

HD 30.28 .M842 2009
Getting to plan B: Breaking through to a better business model. John Mullins and Randy Komisar. Harvard Business Press, 2009.

HD 30.3 .D474 2009
Destructive organizational communication: Processes, consequences, and constructive ways of organizing. Pamela Lutgen-Sandvik and Beverly Davenport Sypher, editors. Routledge, 2009.

HD 31 .B7388 2009
Business modeling: A practical guide to realizing business value. David M. Bridgeland and Ron Zahavi. Morgan Kaufmann/Elsevier, 2009.

HD 38.7 .R83 2009
Business intelligence success factors: Tools for aligning your business in the global economy. Olivia Parr Rud. Wiley, 2009.

HD 58.7 .G74 2009
Very short, fairly interesting and reasonably cheap book about studying organizations. Christopher Grey. Sage, 2009.

HD 58.7 .O6947 2009
Organizational behavior and dynamics. Oliver T. Chen, editor. Nova Science Publishers, 2009.

HD 58.82 .C644 2008
Community, economic creativity, and organization. Ash Amin and Joanne Roberts, editors. Oxford University Press, 2008.

HD 58.9 .L545 2009
Power of strategic commitment: Achieving extraordinary results through total alignment and engagement. Josh Leibner, Gershon Mader, and Alan Weiss. American Management Association, 2009.

HD 62.6 .K639 2009
Citizen participation in nonprofit governance. Sondra Z. Koff. Transaction Publishers, 2009.

HD 2769.15 .C46 2009
Changing boundaries of social enterprises. Antonella Noya, editor. OECD, 2009.

HD 2769.15 .M55 2009
Nonprofit organizations: Creating membership through communication. Trudy Milburn. Hampton Press, 2009.

HD 2785 .S59 2009
Contention and corporate social responsibility. Sarah A. Soule. Cambridge University Press, 2009.

HD 3850 .F86 2009
In government we trust: Market failure and the delusions of privatisation. Warwick Funnell, Robert Jupe, and Jane Andrew. Pluto Press, 2009.

HD 9000.5 .A39 2009
Let them eat junk: How capitalism creates hunger and obesity. Robert Albritton. Pluto Press; distributed by Palgrave Macmillan, 2009.

HF 5387 .C625 2009
Essentials of business ethics: Creating an organization of high integrity and superior performance. Denis Collins. Wiley, 2009.

KF 1610 .M354 2009
Intellectual property and unfair competition in a nutshell. Charles R. McManis. West, 2009.

Accounting and Tax

HF 5636 .B83 2009
Accounting control best practices. Steven M. Bragg. Wiley, 2009.

HF 5686 .C7 K62 2009
Contemporary auditing: Real issues and cases. Michael C. Knapp. South-Western Cengage Learning, 2009.

HF 5686 .C8 S4774 2009
Modern cost management & analysis. Jae K. Shim and Joel G. Siegel. Barron's Educational Series, 2009.

HG 4027.3 .B733 2009
Fast close: A guide to closing the books quickly. Steven M. Bragg. Wiley, 2009.

HG 4028 .V3 D352 2010
Dark side of valuation: Valuing young, distressed and complex businesses. Aswath Damodaran. FT Press, 2010.

HJ 2305 .N49 2009
New fiscal sociology: Taxation in comparative and historical perspective. Isaac William Martin, Ajay K. Mehrotra, and Monica Prasad, editors. Cambridge University Press, 2009.

HJ 4181 .E76 2009
Erosion of the property tax base: Trends, causes, and consequences. Nancy Y. Augustine ... [et al.], editors. Lincoln Institute of Land Policy, 2009.

Y 4.F 49/20:111-12 - Documents, Floor 4
Mark-to-market accounting: Practices and implications: Hearing. United States Comgress. House Committee on Banking and Financial Services. Subcommittee on Capital Markets, Securities, and Government Sponsored Enterprises. U.S. G.P.O., 2009.

Careers and Career Development

HC 60.5 .B34 2009
Insider's guide to the Peace Corps: What to know before you go. Dillon Banerjee. Ten Speed Press, 2009.

HF 5382.75 .U6 B755 2009
You majored in what? Mapping your path from chaos to career. Katharine Brooks. Viking, 2009.

HF 5382.75 .U6 W65 2009
Best career and education web sites: A quick guide to online job search. Anne Wolfinger. JIST Works, 2009.

HF 5549.5 .I6 F757 2009
101 smart questions to ask on your interview. Ron Fry. Course Technology, 2009.

HF 5718.3 .F585 2008
MBA fundamentals: Business writing. Timothy Flood. Kaplan Pub., 2008.

HF 5718.3 .G73 2009
Can do writing: The proven ten-step system for fast and effective business writing. Daniel Graham and Judith Graham. Wiley, 2009.

HF 5828.4 .C374 2009
Careers in focus: Advertising and marketing. Ferguson, 2009.

Development Economics

G 155 .S57 S87 2009
Sustainable tourism in Southern Africa: Local communities and natural resources in transition. Jarkko Saarinen ... [et al.], editors. Channel View Publications, 2009.

G 156.5.H47 C853 2009
Cultural heritage and tourism in the developing world: A regional perspective. Dallen J. Timothy and Gyan P. Nyaupane, editors. Routledge, 2009.

HC 60 .M2985 2009
Managing aid: Practices of DAC member countries. OECD, 2009.

HC 79 .E5 S76 2008
Sustainable development: Linking economy, society, environment. Tracey Strange and Anne Bayley. OECD, 2008.

HD 75 .R426 2008
Reconciling development and environmental goals: Measuring the impact of policies. OECD, 2008.

HD 82 .B3257 2010
Prosperity and violence: The political economy of development. Robert H. Bates. W.W. Norton & Co., 2010.

HD 82 .H275 1988
Handbook of development economics. Hollis Chenery and T.N. Srinivasan, editors. North-Holland; distributors for Elsevier Science Pub. Co., 1988-1995.

HD 2143 .A93 2009
Awakening Africa's sleeping giant: Prospects for commercial agriculture in the Guinea Savannah zone and beyond. World Bank; FAO: Cooperazione italiana allo sviluppo, 2009.

HD 2932 .M3 2008
Big business, poor peoples: How transnational corporations damage the world's poor. John Madeley. Zed Books; distributed by Palgrave Macmillan, 2008.

HD 5852 .I8 2009
Is informal normal? Towards more and better jobs in developing countries. Johannes P. Jutting and Juan R. de Laiglesia, editors. Development Centre of the OECD, 2009.

HD 9000.5 .D475 2008
Seasons of hunger: Fighting cycles of quiet starvation among the world's rural poor. Stephen Devereux, Bapu Vaitla and Samuel Hauenstein Swan. Pluto Press in association with Action Against Hunger, ACF International Network, 2008.

HD 9018 .D44 L43 2009
World food problem: Toward ending undernutrition in the Third World. Howard D. Leathers and Phillips Foster. Lynne Rienner, 2009.

HG 3881.5 .W57 W6947 2008
Using knowledge to improve development effectiveness: An evaluation of the World Bank economic and sector work and technical assistance, 2000-2006. World Bank Independent Evaluation Group, IEG. World Bank, 2008.

HG 5160.5 .A3 N45 2009
Harnessing globalization: The promotion of nontraditional foreign direct investment in Latin America. Roy C. Nelson. Pennsylvania State University Press, 2009.

Economics

HB 75 .S45425 2009
Beyond western economics: Remembering other economic cultures. Trent Schroyer. Routledge, 2009.

HB 95 .M43 2009
Hesitant hand: Taming self-interest in the history of economic ideas. Steven G. Medema. Princeton University Press, 2009.

HB 501 .I5795 2008
Capitalism. Geoffrey Ingham. Polity Press, 2008.

HB 501 .N58 2009
Capital as power: A study or order and creorder. Jonathan Nitzan and Shimshon Bichler. Routledge, 2009.

HB 615 .R43 2009
Fear factor: What happens when fear grips Wall Street. Colin Read. Palgrave Macmillan, 2009.

HB 849.51 .T87 2009
Secular cycles. Peter Turchin and Sergey A. Nefedov. Princeton University Press, 2009.

HB 3711 .N38 2009
Always a winner! Finding your competitive advantage in an up and down economy. Peter Navarro. Wiley, 2009.

HB 3730 .C48 2009
Demand-driven forecasting: A structured approach to forecasting. Charles Chase. Wiley, 2009.

HC 60 .I4154 2009
Improving incentives in donor agencies: Good practice and self-assessment tool. OECD, 2009.

HC 79 .P6 B653 2009
Rich democracies, poor people: How politics explain poverty. David Brady. Oxford University Press, 2009.

HC 106.83 .A53 2009
Reset: How this crisis can restore our values and renew America. Kurt Andersen. Random House, 2009.

HC 106.83 .R63 2009
Road ahead for the Fed. George P. Shultz ... [et al.]; edited by John D. Ciorciari and John B. Taylor. Hoover Institution Press, 2009.

HC 106.83 .T66 2009
Road to prosperity: How to grow our economy and revive the American dream. Patrick J. Toomey, with Nachama Soloveichik. Wiley, 2009.

HC 110 .E44 G67 2010
Formula for economic growth on Main Street America. Gerald L. Gordon. CRC Press, 2010.

HC 110 .T4 L56 2009
Government as entrepreneur. Albert N. Link and Jamie R. Link. Oxford University Press, 2009.

HC 141 .M36 2008
Spanish Central America: A socioeconomic history, 1520-1720. Murdo J. MacLeod. University of Texas Press: Teresa Lozano Long Institute of Latin American Studies, 2008.

HC 187 .B86584 2009
Brazil as an economic superpower? Understanding Brazil's changing role in the global economy. Lael Brainard and Leonardo Martinez-Diaz, editors. Brookings Institution Press, 2009.

HC 415.15 .E292 2009
Economic performance in the Middle East and North Africa: Institutions, corruption and reform. Serdar Sayan, editor. Routledge; London Middle East Institute, SOAS, 2009.

HC 498 .R578 2009
Arab economies in the twenty-first century. Paul Rivlin. Cambridge University Press, 2009.

HC 800 .M52 2009
Africa's turn? Edward Miguel. MIT Press, 2009.

HD 2932 .M3 2008
Big business, poor peoples: How transnational corporations damage the world's poor. John Madeley. Zed Books; distributed by Palgrave Macmillan, 2008.

HQ 1062 .D48 2009
Developments in the economics of aging. David A. Wise, editor. University of Chicago Press, 2009.

Y 4.EC 7:S.HRG.110-861 - Documents, Floor 4
How much more can American families be squeezed by stagnant wages, skyrocketing household costs, and falling home prices? Hearing. United States Comgress. Joint Economic Committee. U.S. G.P.O., 2009.

Y 4.EC 7:S.HRG.110-863 - Documents, Floor 4
How are high food prices impacting American families? Hearing.United States Comgress. Joint Economic Committee. U.S. G.P.O., 2009.

Y 4.ED 8/1:111-27 - Documents, Floor 4
H.R. 2339, the Family Income to Respond to Significant Transitions Act and H.R. 2460, the Healthy Families Act: Hearing. United States Comgress. House Committee on Education and Labor. Subcommittee on Workforce Protections. U.S. G.P.O., 2009.

Finance, Investment, and Banking

HB 615 .R43 2009
Fear factor: What happens when fear grips Wall Street. Colin Read. Palgrave Macmillan, 2009.

HC 102.5 .M43 A3 2009
Madoff with the money. Jerry Oppenheimer. Wiley, 2009.

HG 181 .R37 2009
Restoring financial stability: How to repair a failed system. Viral V. Acharya and Matthew Richardson, editors. Wiley, 2009.

HG 230.3 .R37 2009
Bubbles, booms, and busts: The rise and fall of financial assets. Donald Rapp. Copernicus Books, 2009.

HG 540 .F89 2009
Future of the dollar. Eric Helleiner and Jonathan Kirshner, editors. Cornell University Press, 2009.

HG 905 .M337 2008
Macroeconomic implications of financial dollarization: The case of Uruguay. Marco Pinon, Gaston Gelos, and Alejandro Lopez-Mejia, editors. International Monetary Fund, 2008.

HG 1573 .M55 2009
Fall of the house of credit: What went wrong in banking and what can be done to repair the damage? Alistair Milne. Cambridge University Press, 2009.

HG 1660 .A3 A87 2009
Automatic: Changing the way America saves. William G. Gale ... [et al.], editors. Brookings Institution Press, 2009.

HG 2040.5 .U5 Z364 2009
Financial shock: Global panic and government bailouts--how we got here and what must be done to fix it. Mark Zandi. FT Press, 2009.

HG 2565 .W47 2009
In Fed we trust: Ben Bernanke's war on the great panic. David Wessel. Crown Business, 2009.

HG 3756 .U54 G45 2009
Collateral damaged: The marketing of consumer debt to America. Charles R. Geisst. Bloomberg Press, 2009.

HG 3761 .C65 2009
How the mighty fall: And why some companies never give in. Jim Collins. HarperCollins, 2009.

HG 3978 .G65 2009
Future of China's exchange rate policy. Morris Goldstein and Nicholas R. Lardy. Peterson Institute for International Economics, 2009.

HG 4028 .V3 D352 2010
Dark side of valuation: Valuing young, distressed and complex businesses. Aswath Damodaran. FT Press, 2010.

HG 4521 .W378 2009
Financial instruments: Equities, debt, derivatives, and alternative investments. David M. Weiss. Portfolio, 2009.

HG 5160.5 .A3 N45 2009
Harnessing globalization: The promotion of nontraditional foreign direct investment in Latin America. Roy C. Nelson. Pennsylvania State University Press, 2009.

HG 5162 .S27 2009
Politics, markets, and Mexico's "London debt," 1823-1887. Richard J. Salvucci. Cambridge University Press, 2009.

HG 6024 .A3 N66 2008
Nonlinear models in mathematical finance: New research trends in option pricing. Matthias Ehrhardt, editor. Nova Science Publishers, 2008.

HG 6049 .M45 2009
For crying out loud: From open outcry to the electronic screen. Leo Melamed. Wiley, 2009.

HV 6692 .M33 K57 2009
Betrayal: The life and lies of Bernie Madoff. Andrew Kirtzman. Harper, 2009.

T 1.2:F 49/10 - Documents, Floor 4
Financial regulatory reform: A new foundation: Rebuilding financial supervision and regulation. U.S. Dept. of the Treasury, 2009.

T 1.2:ST 8 - Documents, Floor 4
Department of the Treasury blueprint for a modernized financial regulatory structure. U.S. Dept. of the Treasury, 2008.

Y 1.1/8:111-236 - Documents, Floor 4
Corporate and Financial Institution Compensation Fairness Act of 2009: Report together with dissenting views (to accompany H.R. 3269). United States Comgress. House Committee on Financial Services. U.S. G.P.O., 2009.

Y 4.AG 8/1:110-49 - Documents, Floor 4
Hearing to review the role of credit derivatives in the U.S. economy. United States Comgress. House Committee on Agriculture. U.S. G.P.O., 2009.

Y 4.AG 8/1:111-1 - Documents, Floor 4
Hearing to review derivatives legislation. United States Comgress. House Committee on Agriculture. U.S. G.P.O., 2009.

Y 4.B 22/3:S.HRG.109-1072 - Documents, Floor 4
Stock options backdating: Hearing. United States Comgress. Senate Committee on Banking, Housing, and Urban Affairs. U.S. G.P.O., 2009.

Y 4.F 49/20:111-10 - Documents, Floor 4
Perspectives on systemic risk: Hearing. United States Comgress. House Committee on Banking and Financial Services. Subcommittee on Capital Markets, Securities, and Government Sponsored Enterprises. U.S. G.P.O., 2009.

Y 4.F 49/20:111-17 - Documents, Floor 4
H.R. 627, the Credit Cardholders' Bill of Rights Act of 2009; and H.R. 1456, the Consumer Overdraft Protection Fair Practices Act of 2009: Hearing. United States Comgress. House Committee on Banking and Financial Services. Subcommittee on Financial Institutions and Consumer Credit. U.S. G.P.O., 2009.

Y 4.F 49/20:111-2 - Documents, Floor 4
Assessing the Madoff Ponzi scheme and regulatory failures: Hearing. United States Comgress. House Committee on Financial Services. Subcommittee on Capital Markets, Insurance, and Government Sponsored Enterprises. U.S. G.P.O., 2009.

Y 4.F 49/20:111-24 - Documents, Floor 4
H.R. 1214, the Payday Loan Reform Act of 2009: Hearing. United States Comgress. House Committee on Financial Services. Subcommittee on Financial Institutions and Consumer Credit. U.S. G.P.O., 2009.

Human Resources, Labor, and Pensions

HD 58.9 .L47 2009
Art and science of 360-degree feedback. Richard Lepsinger and Anntoinette D. Lucia. Jossey-Bass, 2009.

HD 4871 .F67 2009
Forced labor: Coercion and exploitation in the private economy. Beate Andrees and Patrick Belser, editors. Lynne Rienner, 2009.

HD 4901 .W598 2009
Work matters: Critical reflections on contemporary work. Sharon C. Bolton and Maeve Houlihan, editors. Palgrave Macmillan, 2009.

HD 4904.25 .H355 2009
Handbook of families and work: Interdisciplinary perspectives. D. Russell Crane and E. Jeffrey Hill, editors. University Press of America, 2009.

HD 4965.2 .P39 2009
Pay for results: Aligning executive compensation with business performance. Mercer. Wiley, 2009.

HD 5365 .A6 W4 2009
We sell our time no more: Workers' struggles against lean production in the British car industry. Paul Stewart ... [et al.]. Pluto, 2009.

HD 5756 .A6 C455 2009
OECD reviews of labour market and social policies: Chile. OECD, 2009.

HD 5852 .I8 2009
Is informal normal? Towards more and better jobs in developing countries. Johannes P. Jutting and Juan R. de Laiglesia, editors. Development Centre of the OECD, 2009.

HD 6276 .A82 A868 2009
Jobs for youth: Australia. OECD, 2009.

HD 6276 .N4 N483 2008
Jobs for youth: Netherlands. OECD, 2008.

HD 6279 .A334 2009
Aging and work: Issues and implications in a changing landscape. Sara J. Czaja and Joseph Sharit, editors. Johns Hopkins University Press, 2009.

HF 5549 .H78414 2009
Human resource management: A critical approach. David G. Collings and Geoffrey Wood, editors. Routledge, 2009.

HF 5549 .W4114 2008
Weathering storms: Human resources in difficult times. Society for Human Resource Management, 2008.

HF 5549.17 .A76 2009
Armstrong's handbook of human resource management practice. Michael Armstrong. Kogan Page, 2009.

HF 5549.2 .U5 S94 2009
Keeping the millennials: Why companies are losing billions in turnover to this generation--and what to do about it. Joanne G. Sujansky and Jan Ferri-Reed. Wiley, 2009.

HF 5549.2 .U5 T854 2009
Not everyone gets a trophy: How to manage Generation Y. Bruce Tulgan. Jossey-Bass, 2009.

HF 5549.5 .M63 T456 2009
Intrinsic motivation at work: What really drives employee engagement. Kenneth W. Thomas. Berrett-Koehler, 2009.

HF 5549.5 .T7 I57 2009
International perspectives on competence development: Developing skills and capabilities. Knud Illeris, editor. Routledge, 2009.

Y 1.1/8:111-244/ - Documents, Floor 4
401(k) Fair Disclosure and Pension Security Act of 2009: Report together with minority views (to accompany H.R. 2989). United States Comgress. House Committee on Education and Labor. U.S. G.P.O., 2009.

Y 4.AG 4:S.HRG.111-49 - Documents, Floor 4
Boomer bust? Securing retirement in a volatile economy: Hearing. United States Comgress. Senate Special Committee on Aging. U.S. G.P.O., 2009.

Y 4.W 36:110-92 - Documents, Floor 4
Establishing a modern poverty measure: Hearing. United States Comgress. House Committee on Ways and Means. Subcommittee on Income Security and Family Support. U.S. G.P.O., 2009.

Y 4.W 36:111-15 - Documents, Floor 4
Implementation of unemployment insurance provisions in the Recovery Act: Hearing. United States Comgress. House Committee on Ways and Means. Subcommittee on Income Security and Family Support. U.S. G.P.O., 2009.

International Business

HB 3722 .J66 2009
Why Iceland? Asgeir Jonsson. McGraw-Hill, 2009.

HC 79 .P55 B76 2009
Carbon markets: An international business guide. Arnaud Brohe, Nick Eyre, and Nicholas Howarth. Earthscan, 2009.

HC 415.15 .E292 2009
Economic performance in the Middle East and North Africa: Institutions, corruption and reform. Serdar Sayan, editor. Routledge; London Middle East Institute, SOAS, 2009.

HC 498 .R578 2009
Arab economies in the twenty-first century. Paul Rivlin. Cambridge University Press, 2009.

HC 800 .M52 2009
Africa's turn? Edward Miguel. MIT Press, 2009.

HD 70 .C5 C66 2008
Competition, strategy and management in China. Fang Lee Cooke. Palgrave Macmillan, 2008.

HD 3616 .E8 I16 2009
Business, government, and EU accession: Strategic partnership and conflict. Elena A. Iankova. Lexington Books, 2009.

HD 6276 .A82 A868 2009
Jobs for youth: Australia. OECD, 2009.

HD 6276 .N4 N483 2008
Jobs for youth: Netherlands. OECD, 2008.

HF 1385 .R435 2009
World Trade Organization. Ronald A. Reis. Chelsea House, 2009.

HF 1418.5 .G89 2009
Global environment of business. Frederick Guy. Oxford University Press, 2009.

HF 1604 .W55 2009
Remade in China: Foreign investors and institutional change in China. Scott Wilson. Oxford University Press, 2009.

HF 5429.235 .C6 L58 2008
KFC in China: Secret recipe for success. Warren K. Liu. Wiley(Asia), 2008.

HF 5549.5 .T7 I57 2009
International perspectives on competence development: Developing skills and capabilities. Knud Illeris, editor. Routledge, 2009.

HG 905 .M337 2008
Macroeconomic implications of financial dollarization: The case of Uruguay. Marco Pinon, Gaston Gelos, and Alejandro Lopez-Mejia, editors. International Monetary Fund, 2008.

HG 3978 .G65 2009
Future of China's exchange rate policy. Morris Goldstein and Nicholas R. Lardy. Peterson Institute for International Economics, 2009.

HG 5160.5 .A3 N45 2009
Harnessing globalization: The promotion of nontraditional foreign direct investment in Latin America. Roy C. Nelson. Pennsylvania State University Press, 2009.

HJ 1211.52 .I58 2009
Intergovernmental reforms in the Russian federation: One step forward, two steps back? Migara O. De Silva ... [et al.]. World Bank, 2009.

Management

HD 30.213 .H447 2009
Designing management information systems. Hans van der Heijden. Oxford University Press, 2009.

HD 30.25 .H68 2008
Fractal organization: Creating sustainable organizations with the Viable System Model. Patrick Hoverstadt. Wiley, 2008.

HD 31 .C843 2009
Very short, fairly interesting and reasonably cheap book about management. Ann L. Cunliffe. Sage, 2009.

HD 45 .M313 2009
Future arrived yesterday. Michael S. Malone. Crown Business, 2009.

HD 47.3 .M37 2009
Value-based management with corporate social responsibility. John D. Martin, J. William Petty, and James S. Wallace. Oxford University Press, 2009.

HD 57.7 .L43758 2009
Leading through a crisis. Harvard Business Press, 2009.

HD 70 .C5 C66 2008
Competition, strategy and management in China. Fang Lee Cooke. Palgrave Macmillan, 2008.

HF 5415 .K6244 2009
Chaotics: The business of managing and marketing in the age of turbulence. Philip Kotler and John A. Caslione. American Management Association, 2009.

Marketing

HD 69 .B7 N42 2009
Passion brands: Why some brands are just gotta have, drive all night for and tell all your friends about. Kate Newlin. Prometheus Books, 2009.

HF 5415 .K6244 2009
Chaotics: The business of managing and marketing in the age of turbulence. Philip Kotler and John A. Caslione. American Management Association, 2009.

HF 5415 .S75 2009
Faith-based marketing: The guide to reaching 140 million Christian consumers. Greg Stielstra and Bob Hutchins. Wiley, 2009.

HF 5415.1255 .L54 2009
Six rules for brand revitalization: Learn how companies like McDonald's can re-energize their brands. Larry Light and Joan Kiddon. Wharton School Pub., 2009.

HF 5415.1265 .C646 2009
Twitter power: How to dominate your market one tweet at a time. Joel Comm. Wiley, 2009.

HF 5415.1265 .M524 2008
Twitter revolution: How social media and mobile marketing is changing the way we do business & market online. Deborah Micek and Warren Whitlock. Xeno Press, 2008.

HF 5415.1265 .S24 2009
Social media bible: Tactics, tools, and strategies for business success. Lon Safko and David K. Brake. Wiley, 2009.

HF 5415.1265 .W43 2009
Marketing to the social web: How digital customer communities build your business. Larry Weber. Wiley, 2009.

HF 5415.13 .D848 2009
Marketing accountability imperative: Driving superior returns on marketing investments. Michael E. Dunn with Chris Halsall. Jossey-Bass, 2009.

HF 5415.15 .M67 2009
Eating the big fish: How challenger brands can compete against brand leaders. Adam Morgan. Wiley, 2009.

HF 5415.332 .C45 B43 2009
This little kiddy went to market: The corporate capture of childhood. Sharon Beder with Wendy Varney and Richard Gosden. Pluto, 2009.

HF 5429 .S5937 2009
Inside the mind of the shopper: The science of retailing. Herb Sorensen. Wharton School Pub., 2009.

HF 5429.235 .C6 L58 2008
KFC in China: Secret recipe for success. Warren K. Liu. Wiley(Asia), 2008.

HF 5438.25 .G34 2009
Honesty sells: How to make more money and increase business profits. Steven Gaffney and Colleen Francis. Wiley, 2009.

HF 5438.4 .R46 2009
Sales coaching: Making the great leap from sales manager to sales coach. Linda Richardson. McGraw-Hill, 2009.

HF 5438.4 .Z648 2009
Building a winning sales force: Powerful strategies for driving high performance. Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer. AMACOM, 2009.

HF 5828.4 .C374 2009
Careers in focus: Advertising and marketing. Ferguson, 2009.

HG 3756 .U54 G45 2009
Collateral damaged: The marketing of consumer debt to America. Charles R. Geisst. Bloomberg Press, 2009.

Mortgage and Economic Crisis

HB 3722 .B66 2009
Financial reckoning day fallout: Surviving today's global depression. William Bonner and Addison Wiggin. Wiley, 2009.

HB 3722 .F527 2008
Finance crisis and rescue: What went wrong? Why? What lessons can be learned? Rotman School of Management. University of Toronto Press, 2008.