MKT 333 - Integrated Marketing Communication

Related Library Guide:  Advertising Management - a guide to printed resources

Related materials provided by your professor: MKT 333 Class Materials

Mennonite Church

The Mennonite Church

Mennonite Church USA home page and fact sheet

Clark, C. S. (1994, November 25). Religion in America. CQ Researcher, 4, 1033-1056. Retrieved January 13, 2009, from CQ Researcher Online, http://library.cqpress.com/cqresearcher/cqresrre1994112500.

Clemmitt, M. (2007, December 7). Protestants Today. CQ Researcher, 17, 1009-1032. Retrieved January 13, 2009, from CQ Researcher Online, http://library.cqpress.com/cqresearcher/cqresrre2007120700.

Some potentially useful articles on church membership and marketing (with full text available):

Fast-growing Churches: What Distinguishes Them from Others? Bruce, Deborah, Woolever, Cynthia, Wulff, Keith, and Smith-Williams, Ida. Journal of Beliefs & Values: Studies in Religion & Education, Vol.27, No.1 (April 2006): p.111-126.

Marketing and the Church; Part 1 Attracting a World-Class Marketing Team. Melheim, Rich. Clergy Journal, Vol.82, No.9 (Sept. 2006): p.33-34.

Marketing and the Church; Part 2: Creating a Powerful Vision. Melheim, Rich A. Clergy Journal, Vol.83, No.1 (Sept. 2006): p.32-33.

Methodists Advertise for Members. National Catholic Reporter, Vol.41, No.15 (2/11/2005): p.7.

Nonprofit Religious Organization Web Sites: Underutilized Avenue of Communicating with Group Members. Smith, Melissa M. Journal of Media & Religion, 2007, Vol.6, No.4 (2007): p.273-290.

A Taxonomy of Church Marketing Strategy Types. Vokurka, Robert J. and McDaniel, Stephen W. Review of Religious Research, Dec2004, Vol.46, No.2 (Dec. 20040: p.132-149.

Relief Sales and Publicity

Illinois Mennonite Relief Sale - our local sale

Mennonite Central Committee
North American site, with the Newsletter of the North American Relief Sale Board and resources to download.

Web sites of relief sales from around the country:

Arthur Mennonite Relief Sale

Kansas Mennonite Relief Sale

Ohio MCC Relief Sale
Includes downloadable brochures and forms

Virginia Mennonite Relief Sale

Books and Articles

Google Starts New Blog for Nonprofit Groups. Peter Panepento. Chronicle of Philanthropy, vol.20, no. 10 (3/6/08): p.19.

The Jossey-Bass Guide to Strategic Communications for Nonprofits. Bonk, Kathy. (HD 62.6 .B66 1999)

Making the News: A Guide for Activists and Nonprofits. Salzman, Jason.  (HM 1226 .S25 2003)

Industry Information

Religious Organizations in the US - NAICS 81311
IBISWorld industry report -search under "religious." Covers all types of religious organizations and denominations.

Aphasia

About Aphasia

USF Communication Disorders Researchers Prepare to 'Speak Out' on Aphasia
University of South Florida article explaining aphasia.

What Is Aphasia?
Information from the Cleveland Clinic

Resources

The National Aphasia Association
Includes a directory by state of groups and clinics.

Aphasia Resources
Links to governmental and academic resources.

Aphasia Centers and Programs

Adult Aphasia Clinic - University of Washington Speech and Hearing Clinic

The Aphasia Center - MGH (Massachusetts General Hospital) Instutute of Health Professions

Aphasia Communication Enhancement Program - Western Michigan University

UNI's Aphasia Clinic Helps Post-stroke Recovery
Press release from the University of Northern Iowa

SWOT Analysis

There are a large number of good Web sites to help you perform your SWOT analysis. A few good sites are:

How to Perform SWOT Analysis -- Overview with sample analysis from Bplans.com.

strategy - SWOT analysis -- Brief overview from tutor2u.com.

SWOT Analysis -- Overview from MindTools.

SWOT Analysis -- Overview from NetMBA.

SWOT Analysis -- From QuickMBA.com.

SWOT Analysis: Lesson -- Lesson from Marketingteacher.com with samples.

SWOT analysis method and examples, with free SWOT template -- Good overview, with comparison to PEST analysis.

The Strengths and Weaknesses sections will depend on internal data. Work with your client to obtain information about their management, marketing, and financial situation.

The Opportunities and Threats sections assess the external situation. Consider especially the industry, the economy, and the local market.

• Industry - as these are small industries, you may need to get much of your information from your client.
  
  
• Economy - these are the regional and national economic forces that impact your client. Use sources like the economic data for the US provided by the Global Market Information Database, or in the Economic Report of the President, and similar sources.
  
  
• Local Market - consult the Economic Census, County Business Patterns (DOC. C3 .204), and resources listed in the Market Research library guide.

Sample SWOT analyses are contained in the Company Profiles within Business Source Pemier.

Focus Groups

Basics of Conducting Focus Groups
An outline for planning and facilitating focus groups.

Beyond Listening: Learning the Secret Language of Focus Groups (HF 5415.32 .G64 2002)

The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview (HF 5415.2 .T43 1994)

Focus Groups: A Practical Guide for Applied Research (H 61.28 .K78 1994)

iSixSigma - Focus Groups
A list of links to resources.

Market Research in Practice: A Guide to the Basics (HF 5415.2 .H253 2004)

10 tips for running successful focus groups
Tips from GroupsPlus Inc., a focus group research and consulting practice.

Sources for Demographics

Statistical Sources for Business - Consumer and Demographic Statistitcs
List of print and online resources.

Statistical Universe
Statistical data produced by the US government; international intergovernmental organizations; and professional and trade organizations, commercial publishers, independent research organizations, state government agencies, and universities. Includes American Statistics Index and Index to International Statistics.

For articles, start in Academic Search Premier, using the searching terms: DEMOGRAPHICS (Default Fields search) and a term or phrase related to your topic (Default Fields search).

Local Demographics

American Factfinder - Community Fact Sheets - search by town/city name and state - use the "show more" links to reach detailed statistics

Community Sourcebook of Zip Code Demographics (Reference HA 203 .S6601)
Presents demographic and market data by zip code within state.

Demographics USA - County Edition (Reference HF 5437 .S3202)

Editor & Publisher Market Guide (Reference HF 5905 .E38)
Annual guide to market rankings. Lists indicators of market size and strength for metro areas.

The Sourcebook of County Demographics (Reference HA 203 .S6501 7th)
Includes data on population composition and change, households, income, and purchase potential.

Outlets for Publicity/Promotions

Newspaper - The Pantagraph

Radio - radio-locator search for stations received in Bloomington

Libraries
     Bloomington Public Library
     Normal Public Library

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